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See the New ck one Fragrance Commercial With Abbey Lee Kershaw

Ck one Returns to Push It, Push It Real Good

Here's a sneak peek at the new ck one campaign. This preview, directed by Steven Meisel, feels like a freshening up of the fragrance's original campaign from the '90s. Makes sense, considering how many designers and beauty insiders cited the early days of Kate Moss — one of the first ck one models — as their inspiration this season. The fragrance relaunch is accompanied by a full digital campaign on March 1, and it looks like we're going to see hot models in their underpants. No complaints here.

The soundtrack for this teaser video is heavy on the '90s references, with a bit of Salt-N-Pepa thrown in for spice. (Add House of Pain and you've pretty much got the set list to my freshman year Winter Wonderland dance.) See how it compares to the original campaign, which featured Kate Moss and music by the ever-awesome Luna, after the jump.

Join The Conversation
lizlee89 lizlee89 6 years
this might not have been horrible for me, if it weren't for the fact that all the Sugar sites use it as an advertisement for EVERY SINGLE VIDEO! it is so annoying...
fuzzles fuzzles 6 years
:bananana:
Annie-Tomlin Annie-Tomlin 6 years
Since seeing the video, I've had "s-s-s-salt n pepa's heauhhh!" in my head on repeat.
Marisa-Tom Marisa-Tom 6 years
Nothing will ever replace the original Kate Moss/CK One ad but I'm actually really pleased with the redux. You're right: it's fresh and playful. Plus, I can't hate on anything featuring a good lookin' guy and Salt-N-Pepa references.
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