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Shakira to Launch a New Fragrance 2010-07-30 11:00:01

Shakira Shakes It Up With Her First Fragrance

Today, we induct a newbie into the ever-growing category of celebrity fragrances — Shakira. The hip-shaking star plans to launch her first scent, S by Shakira ($17-$35), come September. (Incidentally, her US tour will also start the same month.)

According to José Manuel Albesa of Puig, the manufacturer behind S, Shakira was "extremely hands-on" during the whole process. The juice, which will feature notes of jasmine, sandalwood, benzoin, amber accord, and vanilla, is a nod to scents she had an affinity for as a child: chocolate with strawberries, honey, and a baby's skin. "Like a song, a perfume has different notes which together are the harmony," Shakira said of the experience.

"My feeling is that personal care and beauty should not only be effortless but accessible for everyone," she added. That's why you'll find S, encased in packaging with gold accents, in both midtier department stores and drugstores. And don't be surprised if the line eventually expands. "We have plans long term; first we want to concentrate on this and do it right," said Albesa.

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