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Sienna Miller New Face of Boss Women's Fragrance

Beauty Byte: Sienna Miller Gets Boss-y

When it comes to being the face of a brand, Sienna Miller is typically more "fashion industry" than "beauty industry" — until now. Today, WWD reports that the 27-year-old Sienna has just been tapped to be the face for a new fragrance from Hugo Boss.

Boss Orange, as it's so been named, will launch in May, and it will be the fourth Boss scent from the Proctor and Gamble line. No word on the aroma, but my instincts are pointing to all directions citrus on this one. Of the forthcoming TV and print campaign, Miller said that the atmosphere was "relaxed and lighthearted…with lots of running around and laughing."


Join The Conversation
princess8 princess8 8 years
Why would Hugo Boss hire Miller, a person of such seemingly low morals to promote a perfume for them? There are so many more beautiful and more decent women they could have selected. They can't be serious can they? I will never again shop Hugo Boss until they drop Miller.
danixk danixk 8 years
i love sienna! can't wait for promo shots!
luckybath luckybath 8 years
hallo my name lucky from punjab
emalove emalove 8 years
Well, putting aside my personal feelings on some of her actions, I think she's adorable and has great style.
Glittersniffer Glittersniffer 8 years
Aww crud. I love citrus-y fragrances, but she bugs the living daylights out of me.
phoenix1980 phoenix1980 8 years
Yeah, like I'd trust her judgment on how to smell. Couldn't they afford to get someone with a little more class? Ick!
aimeeb aimeeb 8 years
She looks orange...
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