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Soon, Men Everywhere Will Smell McDreamy

Man, is Avon on fire or what? First it announces an Ungaro fragrance deal, then a Marimekko makeup collection, and now it's getting up close and personal with McDreamy. The brand has signed Patrick Dempsey to a fragrance deal, meaning that he'll not only smile pretty for advertisements, he'll also be involved in the development of the scent itself.

Jillian Dempsey, his wife of nearly nine years, is Avon's Global Creative Color Director, which probably made the deal go smoothly. In a completely smooth and entirely natural-sounding statement, Dempsey said:

"This is an extremely exciting opportunity for me to work with Avon, a brand I have long respected as a global powerhouse with a lot of heart and soul. The brand reaches every corner of the globe with more than just high quality products; it creates economic empowerment for women through its earning opportunity, and has an excellent reputation for corporate philanthropy through their Avon Foundation. My wife Jillian has enjoyed her experience working with Avon, and I look forward to joining the family as well."

The yet-to-be-announced fragrance will debut in November, so expect a full-on Dempseyfest around the time that Grey's returns for a new season. You know, every time I post about Avon, someone complains that it's a dorky company — but I think that argument is getting harder to make, no?


SleepyAVON SleepyAVON 9 years
Avon, one of the very few cosmetic companies which continually tests and researches its own products, is a true innovative leader in the beauty industry. Did you know AVON invented AHA's in 1991? Did you know AVON's Anew Ultimate Age Repair Elixir and Night Cream won ALLURE's 2007 Breakthrough Beauty Award for discovering "youth" Sirtuin Poteins in the skin and harnessing the technology to increase cell longevity and health? AVON also manufactures several Clinique and Este Lauder Products.
0037sammie 0037sammie 9 years
These celeb scents are getting kinda crazy now.They should give it a rest.
0037sammie 0037sammie 9 years
meenalaregina meenalaregina 9 years
Pretell what would Mr. Dempsey know about fragrance? The problem with today's fragrance market is that we are inundated with fragrances whose sole quality (if you could call it that) is their marketing campaign. Honestly, when will people remember that perfumery is an ancient art. It has been used to calm the soul, heal the body and celebrate human emotion. Ideally, it is NOT supposed to be a vehicle for people who already are paid quite well for their domain of expertise (acting, modelling.. etc.) to earn even more money off the fantasies of millions of hard working people who are searching for an escape. People, for a true olfactory experience try Serge Lutens, Artisan Parfumeur, Creed, Annick Goutal, Acqua di Parma... they will elevate your senses and leave people around you enchanted :) These perfumes treat perfume like "art couture". These fragrances demand that you think about who you really are and what you want the world to perceive. Foncez! Achetez des vrais parfums!
AnonymousJoe AnonymousJoe 9 years
AVON?!? He'd anything for a buck now
ModernGraceKelly ModernGraceKelly 9 years
Avon has changed since 1963 ladies.. I think all the bad comments come from Mary Kay rep's. lmao :P They are definately making a change and I own one of Jillian's face powder bronzers from Avon. Very good quality.
carrieann9016 carrieann9016 9 years
I love Avon. I do not think it low quality!
robinesque robinesque 9 years
THAT is a beautiful man!
emalove emalove 9 years
I've never bought anything from Avon in my life...I always thought of it as a lower-quality brand. I do love McDreamy though!
aimeeb aimeeb 9 years
Oh lord no thanks. I think this pretty silly.
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