Skip Nav
Makeup
If You Love Rose Gold, You're About to Lose Your Sh*t Over These 10 Highlighters
What Is Balayage?
Hair
Why This Old-School Hair Color Trend Isn't Going Anywhere Fast
What Beauty Means to Different Women
Ulta Beauty
3 Women Share The Unique Ways Beauty Impacts Their Lives

Story Behind Dr. Bronner's Soap

The True Story Behind the Crazy Labels on Dr. Bronner's Products

Story Behind Dr. Bronner's Soap

The copy-packed and color-coded Dr. Bronner's bottles have been the same since 1948. It's no marketing ploy, either. There's an actual brand message buried within those labels, one that represents what the 150-year-old family soap-making business was founded upon. The actual Dr. Bronner's brand was founded nearly 70 years ago, but his family business spans way back to the mid-1800s.

Two of Dr. Bronner's grandsons, who currently help run the still-family-owned business, traveled to Germany to uncover their grandfather's story. What they discovered was that, like many family empires that survive as long as the Bronner brand has, the journey was riddled with all the makings of a Hollywood movie: dreams, tragedy, and, in this case, a whole lot of soap. What has held up all these years later is a curated collection of organic products with a cult-classic Castile soap at the cornerstone.

From Our Partners
Best Nonfiction Books 2018
Miguel Angel Martinez's Story on I Am a Killer
The Disappearance of Anastasia Romanov True Story
Welcome to Marwen True Story
Is Central Park Five Movie a True Story?
BlacKkKlansman True Story
Boy Erased Trailer
Three Identical Strangers True Story
What Is I Am the Night TV Show About?
Can You Clean Your Bathroom With Dr. Bronner's Soap?
Was GLOW a Real TV Show?
How True Is Orange Is the New Black?
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds