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With its latest release, Beautyblender continues to up the makeup sponge game. The brand posted a bubblegum-pink-themed video on Instagram to celebrate the limited-edition pink and white Swirl Beautyblender [2] ($20). This is not your 2017 pastel millennial pink we're talking about; the brand chose a brighter color that's decidedly more refreshing, like a bowl of strawberries and whipped cream.

This is a masterpiece, and maybe it's so adorable that you don't want to dump concealer all over it. But don't think you have to buy two just to keep one pretty: luckily, you can clean your Beautyblender in under a minute [3]. But if you did buy two, they wouldn't be exactly the same — each Swirl has a unique infinity twist design. It's truly a work of art!

If you're a Sephora VIB Rouge Member, you don't have to wait to get your Swirl on: there's a presale going on now just for you. For everyone else, the Swirl becomes available on July 8.