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Stuck in a hair-color rut? Thinking of trying a fresh shade on for size? Here are some great reasons to treat your locks to an exciting new hue.


  • Transform your image. New hair color lets you explore an alter ego, whether you’re looking for a dramatic change or just want to rev up your current hue. Always wanted to go platinum blond? Longing for fiery auburn locks? Think you should have been born a brunette? Now’s the time to try your dream shade.
  • Look 10 years younger. A hot new hair color can banish gray and take years off your looks. Make sure to pick a product that’s specifically formulated to cover gray. Superior Preference® offers fade-defying color that covers gray beautifully.
  • Update your style. You may keep an eye out for the latest fashion trends, but no stylish wardrobe is complete without the ultimate accessory — gorgeous hair color that flatters your looks and expresses your personality.
  • Go for the gloss. Nothing restores shine to lackluster locks like fresh hair color. Regularly coloring smooths hair’s surface, keeping it glossy, healthy looking, and vibrant.
  • Unleash your inner diva. Why settle for mousy, plain, or understated when you can be bold, vibrant, and outrageously stunning? Express your spotlight-stealing side with shades like luminous blond, rich brunette, radiant red, or warm cinnamon.

DarlaStar09 DarlaStar09 7 years
I want to go a darker shade of reddish brown. Any suggestions on the best at home hair color kit and color?
Ac2366 Ac2366 7 years
I have fine hair straight hair around my face and hair color always fries it and makes it all frizzy. When it returns to normal it's time to color it again. I'm thinking about going back to my natural color if I can remember what it is. I'm so ready to ditch the blonde.
Nellllll Nellllll 7 years
I'm in :love: with that colour!
bengalspice bengalspice 7 years
That's totally the color I used on my hair ... Deep Copper by Feria.
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