Skip Nav
Beauty Trends
These Are the Top 10 Summer Haircut Trends According to Pros
DIY Beauty
5-Minute Makeup Routine For Moms on the First Day of School
Nostalgia
10 Lip Smacker Balms You Need in Your '90s-Loving Stash

Target Expanding Multicultural Beauty Offerings

Coming Soon to Target: Even More Multicultural Beauty

Target is stepping it up when it comes to beauty. The store is expanding its multicultural offerings in hair, makeup, and skin care in nearly half of its locations. In some stores, WWD reports, the updated diversity initiative will reach over 36 feet of shelf space — up from only eight feet not too long ago. Featured brands include Shea Moisture, Mixed Chicks, Camille Rose Naturals, The Jane Carter Solution, Milani, Iman, Moco de Gorila, Shea Radiance, and Tio Nacho. The items are budget-friendly, too, ranging from $3 to $22. It's clear that Target is reaching out to a multicomplected, multiethnic, and multifaceted beauty base — and we love it.

Image Source: Shutterstock
Join The Conversation
Ways to Save Money at Target on Beauty
GlamGlow Holiday GlitterMask Peel Off Mask 2017
What to Do When You Sleep With Your Makeup On
Daenerys Targaryen Hair Theory Game of Thrones Season 7
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds