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Target Goes Eco Friendly

Beauty Byte: Target Prepares to Go Green

Oh, Target. You are my favorite cheap-chic stop for everything from bed linens to blenders. And as the popularity of natural beauty segues from fad to mainstream, Target is jumping on the bandwagon. As soon as March, you can expect to see a bevy of natural brands lining shelves.

Adding to my already deep and unconditional love of the chain, Target is taking the guesswork out of going green, and has preselected only products that are free of parabens, phthalates and sodium lauryl sulfates. What's more, nothing has been tested on animals. Some of the lines that we'll be seeing are already favorites of mine, such as Burt's Bees, Dr. Bronner's, Kiss My Face, and Alba, among many others.

The best part is that we can get our product fix without breaking the bank. Prices for the lines start at $2.99 and top out at $29.99. As if we needed one more reason to schedule a Target run in the near future!

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