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Toletta Toilet Seat Advertising Campaign

Apparently, Toilet Seat Covers Drive Models to Kill

File this under badvertising: Toletta, a company that makes "the world's first premium brand of paper toilet seat covers," has just released an ad campaign that we'd like to flush away. It's a shame, too; the brand's earlier ads were amusing enough, but this set is in poor taste.

Toletta is calling this a "high fashion" photo shoot, but we don't find anything remotely stylish about seeing a bloody, beaten (and in one instance, unconscious or dead) woman lying on the ground. The idea that people would fight over toilet seat covers is silly in itself, but glamorizing violence against women? That's dirtier than anything we've ever found in a public restroom.



Beauty Beauty 7 years
To each her own, but I just think that considering the number of women who have been or are in abusive situations, these ads are in bad taste (at best). I don't think they *promote* violence against women, but such depictions normalize it and numb us to the ugly reality.
cmh96734 cmh96734 7 years
Agreed with Betty and MarshMelly. The girls who hover over the seat need to be punched. I used to work at a convenience store and had to clean the bathroom (high school jobs I hate to remember), but I wanted to beat every woman who couldn't bear for her ass to touch the seat and hovered and pissed everywhere. That's a helluvalot more gross than your ass touching a regularly cleaned toilet seat. Ugh. And Lizlee, I couldn't agree with you more and both your points. The ad is being taken way out of context by Bella here (same with the "ma'am" article, this is turning me off on BellaSugar, let me just say), and it is bad to avoid germs at all costs. You make excellent points here, Lizlee!
lizlee89 lizlee89 7 years
I forgot to add, people also need to remember that trying to shield oneself from all germs is not only impossible but also really unhealthy - it disallows one to build up a good immune system. I have a friend who, unfortunately, practically grew up in a hospital with her ailing aunt and she is one of those who won't touch the sink handle. Needless to say, she is constantly sick...
lizlee89 lizlee89 7 years
I also think it's a bit of a stretch to say that this ads promotes violence against women. Is the ad silly and ineffective? Yes, but offensive or even in bad taste? I don't think so. I also think people are way too crazy about germs - I won't go as far to not use a toilet seat cover, but not touching handles or buying your own seat covers is bordering germaphobic...
sarah_bellum sarah_bellum 7 years
Agreed, Jessie.
Jessiebanana Jessiebanana 7 years
I think Bella's being a bit sensitive. These ads are way too silly and comical in my opinion to really be glamorizing violence against women. The beaten up women don't have realistic bruises or blood coming from their wounds and it's not as if anyone actually fights over a toilet seat cover. Maybe if this were a more realistic topic or gory ad I'd agree. Are the ads my thing, no, but I think it's a stretch to say they are glamorizing violence against women.
Bettye-Wayne Bettye-Wayne 7 years
Marsh I agree. If we would all just wash our hands and NOT piss all over the seat, stuff like this wouldn't be necessary. I hate hearing someone say 'I don't wash my hands in public bathrooms because of germs,' I just want to tell them, guess what bitch, YOU are the nasty person spreading the germs! These ads are hard to follow, I mean, was the one model trying to steal the other model's toilet cover, and it was an act of self defense? I wouldn't buy the either way, but this makes me want to buy them less.
Marshmelly411 Marshmelly411 7 years
Slightly off topic, but when will people (mostly women) stop being terrified of toilet seats? I never use a "cover" (and I'll wipe it down if I'm in a sketchy bathroom), nor do I do a song and dance to try not to touch the handle of the sink or the handle of the stall or the handle of the door...and I'm still alive and well. I'm not sure why people would buy these, but I'm honestly not surprised there's a market for this kind of stuff...with the way people are getting more and more ultra-hygienic. Although wouldn't putting toilet paper on the seat be a much cheaper alternative that would work the same way? As for the ads...poor taste, of course...not to mention its hard to see what they're even advertising for without reading the small print.
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