Tom Ford Took 1 Instagram-Popular Lip Trend and Turned It Into an Instant Classic

Yes, we know: Tom Ford is iconic. The Texan is a master designer, skilled filmmaker, and the namesake of a Jay Z song. His beauty line has turned out cult items: Neroli Portofino [1] is the signature fragrance of many of us here at POPSUGAR Beauty, and we fell in love with the Lips & Boys [2] collection. Now, Mr. Ford has taken the rampant ombré Instagram lip trend and turned it into an instant classic. And you don't have to be selfie-savvy to pull it off, either. (But you'll definitely want to photograph it.)

Tom Ford Beauty Shade & Illuminate Lips [3] ($60) pairs two velvet matte lipsticks, one light and one dark, to help create a dramatic ombré finish. Your lip look can be subtle or dramatic, depending on how much product you apply. The launch comes packaged in a compact that resembles a duo of eye shadows. It contains a dual-ended applicator: one side is a lip brush, meant for precision; the other is a sponge, perfect for buffing and blending.

The six limited-edition shade pairings include mauve, peach, pink, red, burgundy, and nude, which were created with every skin tone in mind. Take us up on this free tip: the red shade, Nikita, and burgundy, Saboteur, are especially glamorous. Two cheek shades will also be released.

Tom Ford Beauty Shade & Illuminate Lips and Cheeks [4] ($80) will be available Feb. 1 on TomFord.com. They're currently available for preorder here [5].