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Tommy Hilfiger Dreaming

Fragrance Review: Dreaming by Tommy Hilfiger

As I hinted a few months ago, Tommy Hilfiger's new fragrance, Dreaming, is an attempt to appeal to a slightly more mature audience than its teenage base. It is supposed to emulate "the sensation of falling in love," and supposed to make women feel "seductive, tempting, and inviting."

Based on the description, I was hoping for something a little more complex. Dreaming is floral at first, and then it dries down to a pleasant but unremarkable peach scent. It smells good, but it isn't very exciting — which, coincidentally, is how I've usually felt about Hilfiger's clothing. Both are built for a mass, mainstream audience that wants to be fashionable, but isn't comfortable with big risks.

When I feel so-so about a fragrance, I ask other Sugars for their opinions. (Fragrance is often a subjective thing.) Giggle thought the florals were dangerously close to cloying-old-lady territory, and sadly, she wasn't alone. Nobody hated it, but nobody loved it, either. And I think that's where I sit, too: It's a nice enough fragrance, but at the end of the day, I would rather be memorable than nice.


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