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Trend Alert: Vibrating Mascara

Purses everywhere will soon be abuzz with vibrating mascaras — or so two beauty companies hope. WWD reported on a new Estée Lauder lash-builder this morning. Shortly thereafter, Lancôme announced the upcoming launch of its competing product. I guess the race is on to introduce the first genre of vibrating mascaras to the masses. So far, it's Estée Lauder 1, Lancôme 0. I'll score round two as soon as I can take them out for a spin.

In July, Estée Lauder will launch TurboLash All Effects Motion Mascara ($30) exclusively at Saks Fifth Avenue. The vibration of this battery-operated brush promises to separate lashes to avoid clumping.

Lancôme's version, Ôscillation, is due out in stores this Fall. The brush vibrates 7,000 times per minute, claiming to provide 360-degree coverage around each lash. It was created by Jean-Louis Guéret, who has developed almost 400 (!) mascaras in his lifetime. Lancôme is still working out an exact launch date and a price, so we'll all have to wait with bated breath before we buzz.

Are you excited or a little bit scared to test out these new vibrating mascaras?

Join The Conversation
Captious Captious 8 years
Lancôme mascaras are amazing. So it's only because Lancôme is putting out one that I'm not dismissing the idea outright but until that one comes out and I can test it in store I'm sticking w/ Neutrogena Healthy Volume mascara which is GREAT.
ChristinaMUFE ChristinaMUFE 8 years
Props to Estee Lauder for being the first. I'll leave the vibrations alone though and stick with DiorShow BlackOut.
JessieSP JessieSP 9 years
What a waste of money.
emalove emalove 9 years
I am SO not interested in anything like this. I'll stick with my Great Lash, thanks.
puddlesworth puddlesworth 9 years
That is the stupidest idea I have ever heard of. I have no respect for anybody who buys that.
jennjennnbubba jennjennnbubba 9 years
hmmm weird but i must try
snowbunny11 snowbunny11 9 years
Um, wiggle, wiggle, wiggle. Omg I just saved $25!! And it only took 2.5 seconds of my time....
sugar_me_sweet sugar_me_sweet 9 years
sounds like a freak accident about to happen.
lizlee89 lizlee89 9 years
SuerteCurls SuerteCurls 9 years
Goodness me I hope there aren't any injuries. I mean someone could poke themselves in the eye and sue for damages. Not one for me.. but I may purchase it and then put it in a time capsule for later generations to stare at ;0)
k-squared k-squared 9 years
I can barely get mascara on my eyelashes as it is without getting it on my face (I'm not very nimble with my hands at all). I'll stick with the regular stuff for now.
okmom23 okmom23 9 years
J'adore, DIOR!!
chiquita29 chiquita29 9 years
I'll pass on this one. It just seems like a big gimmick. I'd rather shell out for that Diorshow mascara i've beem wanting to try that everyone seems to love.
lovealways lovealways 9 years
Vibrating mascara? I mean, I'll give it a try, but I'm not sure what he point is. SpinLash worked pretty well, actually (better than my lash comb), but it wasn't vibrating - it just spun...
holleighz holleighz 9 years
Ha! My sister and I have been saying for years that we should invent a vibrating mascara wand. I'll try it out, at least.
babygal14 babygal14 9 years
cool I want to try this !!!!!! :makeup:
karisaamy karisaamy 9 years
I'm happy with just wiggling my brush - I don't need a new way to put something in my eye.
JaimeLeah526 JaimeLeah526 9 years
I think these things are pointless. If you don't know how to apply mascara to get the desired effect than this is not going to help you.
kerish kerish 9 years
hmmm..wonder if it will cause little splatter ...that may become some crazy trend..I am curious abt it thu
marianadine marianadine 9 years
omg, thats going to be great I can never get my eyelashes big enough.. (moving the brush from side to side helps them look fuller without sticking together.. i think thats why they made this vibrating brush.. just incase your were wondering)
Advah Advah 9 years
Haha sounds rather dirty to me. These people have too much time on their hands.
colormesticky colormesticky 9 years
It'd have to be a really thick formula to not fly off the wand when you turn on the vibrate. And thick to me = clumps, whether you try to shake them off with a battery operated brush or not.
colormesticky colormesticky 9 years
Just spring for a lash comb. Or take a tester macara wand from Sehpora. Cheaper, probably less messy, and not gimmicky and wasteful.
MindayH MindayH 9 years
400 mascaras? I didn't realize that there were that many options
Kristykitten Kristykitten 9 years
Ummm sounds like a gimmick, to me. Vibrating things are so in right now. Actually I can only think of one other example: vibrating razors. If it alwayalwayALWAYS left me clump-free, I'd consider buying it. Clumps are the worst and I'm horrible at de-clumpifying.
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