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The UK Bans Photoshopped L'Oreal Ads 2011-07-27 11:10:00

The UK Won't Allow "Excessive" Airbrushing in Makeup Ads

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads. "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads," said Guy Parker, the ASA's chief executive.

The ASA ruled that both ads depicted the models (Julia Roberts for Lancôme and Christy Turlington for Maybelline) with skin altered in a way that the products could never actually achieve. But do you think airbrushing like this is really harmful? Refer to Julia Roberts's ad up top, and keep reading to see the banned Christy Turlington ad.

Join The Conversation
Annie-Tomlin Annie-Tomlin 5 years
Yeah, consumers should be savvy, but what about 10-year-old girls? I was lucky enough to have a no-BS mom who helped me "read" commercials and advertisements, but lots of kids and teenagers look at ads and wonder, "Why don't I look like that?" Even Cindy Crawford once said that *she* wishes she looked like the Cindy Crawford in magazines. I don't know what the answer is, honestly. A little retouching doesn't bother me. In fact, I will occasionally clone out a glaring pimple in my own photos. Guilty as charged. But when people look more like illustrations, or a mascara ad doesn't disclose the fact that a model is wearing fake lashes, that seems to go a little too far.
ThePlasticDiaries ThePlasticDiaries 5 years
I agree that this should be imemented in all countries, however, people really shouldn't take a cosmetic companies advertisement at face value. It is up to the consumer to be savvy enough to know that the images you see in commercials are obviously going to be a little bias.
beauty4life beauty4life 5 years
This is so great need for this worldwide... beauty should build you up not give you false hopes
dancing-nancy dancing-nancy 5 years
This should be implemented EVERYWHERE. They airbrush theses celebs until they are barely recognizable.
bryseana bryseana 5 years
I think a lot of makeup ads are a bit misleading. Some mascara ads clearly use false lashes on the models.
risqueredhead risqueredhead 5 years
I have Teint Miracle. It's pretty good, but it's sheer, and no miracle.
CalidaA CalidaA 5 years
^I agree, I can look at an ad and have no idea what they're advertising, or have no idea how the product really works >_<
GummiBears GummiBears 5 years
I wished this was implemented here. Could have saved a couple of bucks.
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