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The UK Bans Photoshopped L'Oreal Ads 2011-07-27 11:10:00

The UK Won't Allow "Excessive" Airbrushing in Makeup Ads

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads. "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads," said Guy Parker, the ASA's chief executive.

The ASA ruled that both ads depicted the models (Julia Roberts for Lancôme and Christy Turlington for Maybelline) with skin altered in a way that the products could never actually achieve. But do you think airbrushing like this is really harmful? Refer to Julia Roberts's ad up top, and keep reading to see the banned Christy Turlington ad.

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