If You're Addicted to Beach Vacations, You Need L'Oréal's New Product
I am very fair — like on the level of "are you related to any vampires?" paleness — so my Summer sunscreen applications always end up being an exercise in futility. No matter how many times I reapply or check to see if I am turning red, I transform from alabaster to lobster practically in the blink of an eye. It's a fact that one sunburn is dangerous enough to put you at risk for skin cancer, so it's quite important to stay aware of UV levels and how much exposure you've received. Now, there's a device that allows you to do just that.
According to Women's Wear Daily, L'Oréal brand La Roche-Posay announced its partnership with global tech company PCH at the 2016 Consumer Electronics Show in Las Vegas, where the brand demonstrated a new form of wearable technology called My UV Patch. Instead of a bracelet, watch, or pendant, the item is a superslim, stretchable silicon sticker that adheres directly to the skin.
It features a color-changing image of a heart on its surface. When you use an iPhone or Android app to take a photo of the patch, the heart provides the software with information on how much UV exposure you've been subjected to, based on the changes in hue.
This product is completely revolutionary. Consider: most people constantly keep their phones by them, even at the beach. By scanning this sticker, you'll be able to know whether or not you should reapply your SPF or just head inside for the day, all thanks to the UV-level-sensing technology.
My UV Patch will be available at the end of this year and is reported to be free of charge, as an act of educating consumers about skin health. Like most people, I love free stuff, but this is especially exciting; once I get my hands on it, the sticker will act as my personal skin savior. And while I often joke that my favorite brow products are "lifesavers," this patch actually could be.