Beauty-lovers, brace yourselves (and your wallets). Ulta's biggest sale of the year, 21 Days of Beauty [1], has returned, and the deals are enough to make your head spin. From now until Sept. 22, the beauty retailer will release a string of skincare and makeup products at deep discounts, and you don't want to miss it. So to help you sift through the madness, we've picked out the best deal of each day so you can prepare yourself and plan out what you want to buy ahead of time.
Sept. 2
When your skin needs some TLC, prep it with the Too Faced Hangover Replenishing Face Primer [3] ($17, originally $34). It's formulated with coconut water and probiotics to soothe irritation and make you look well-rested . . . even if you pulled an all-nighter.
Sept. 3
Get the sexiest smoky eye with the Stila Smudge Stick Waterproof Eyeliners [4] ($11, originally $22). The creamy liner is perfect for blending out and won't budge for the rest of the night.
Sept. 4
The Becca Shimmering Skin Perfector Liquid Highlighter [5] ($21, originally $41) will give you luminous, dewy skin that's so lightweight, you won't even notice it's on.
Kopari Save Face Oil
Keep both your skin and hair moisturized with the uberhydrating, vanilla-scented Kopari Save Face Oil [6] ($22, originally $44).
Sept. 6
The Murad Age Reform Hydro-Dynamic Ultimate Moisture [7] ($38, originally $75) feels like giving your face a hug: it's creamy, hydrating, and a really good deal at this price.
Sept. 7
There's a reason this Lancome Monsieur Big Mascara [8] ($13, originally $25) is a fan favorite: it gives you va-va-voom lashes in just a few swipes.
Sept. 8
The angled tip of the Anastasia Beverly Hills Brow Definer Pencil [9] ($12, originally $23) creates the most natural-looking strokes when filling in your brows.
Sept. 9
Select MAC Girl Palettes [10] ($20, originally $40) will be 50 percent off and are just as pigmented as they are cute.
Sept. 10
Now's the perfect time to try the Beauty by POPSUGAR lip products, because each one is 50 percent off. The ultracreamy Beauty by POPSUGAR Sweet Stx Satin Matte Lip Color [11] ($10, originally $20) feels extra hydrating on lips and leaves a punch of juicy color.
Sept. 11
This pressed serum looks like a balm and feels like a balm, but the Algenist Power Recharging Night Pressed Serum [12] ($48, originally $95) is packed with supercharged antiagers that combat fine lines.
Sept. 12
The Insta-famous Dermablend Original Setting Powder [13] ($14, originally $27) contains finely milled powders that leave behind a silky-smooth finish on skin.
Sept. 13
All of Velour Lashes [14] products are 50 percent off today, which is quite a steal, since you can wear each of them multiple times.
Sept. 14
The Dose of Colors Matte Liquid Lipstick [15] ($9, originally $18) has a cult following due to the weightless feel of the formula and saturated colors.
Sept. 15
Get selfie-ready by swiping on the Tarte Lights, Camera Lashes 4-in-1 Mascara [16] ($11, originally $23). The cult-favorite product lifts, curls, and separates lashes for a defined look.
Sept. 16
Not only does the Too Faced Chocolate Bar Palette [17] ($25, originally $49) fill your vanity with a delicious cocoa scent, but the palette also includes a range of pretty neutral hues.
Sept. 17
People with sensitive skin, this one's for you: the First Aid Beauty Face Cleanser [18] ($10, originally $20) protects your skin and gently washes without stripping it of its natural oils.
Sept. 18
The soft matte Nudestix Concealer Stick [19] ($12, originally $24) will hide your blemishes without looking cakey.
Sept. 19
Try out an entirely new and clean routine now that all of Juice Beauty [20]'s skincare kits are 50 percent off.
Sept. 20
For a highlight that looks otherworldly, your cheekbones deserve the CoverFX Custom Enhancing Drops [20] ($21, originally $42).
Sept. 21
You may not physically be able to make your pores smaller, but the Benefit The Porefessional Face Primer [21] ($16, originally $31) will make them look like they are.
Sept. 22
The It Cosmetics Confidence in a Cream Moisturizing Super Cream [22] ($24, originally $48) was developed with plastic surgeons to heal and hydrate the skin — so you know it's good.