Skip Nav
Beauty Tips
Why You Need to Wear Sunscreen in Your Hair
Beauty News
Feast Your Eyes on Caviar Lips, a Delicious New Makeup Trend
Beauty News
Kat Von D's New Everlasting Liquid Lipsticks Are Glittery and "Longwear as F*ck"

Ulta No Makeup Model Looks Photoshopped

Do You Believe She's Makeup-Free?

Ulta's new ad campaign is raising eyebrows — and not in the way you might think. It features model Mona Johannesson, who, the brand says, is totally without makeup.

Maybe she isn't wearing any makeup, but her poreless complexion definitely doesn't look the way bare human skin usually does. There's no word on whether the photo was retouched — as most are — so perhaps Photoshop is responsible for the perfection. To me, it looks like her undereye area was smoothed so that her lower sockets aren't visible, and there are no lines on her neck from turning her head. In these other photos, the same model has more "flaws" despite wearing makeup.

Which begs the question: does it matter if someone is makeup-free if she may have been Photoshopped? Where do you stand on this one?

Update: It all makes more sense now! The photo included in the WWD story is the "after" shot, but the accompanying story says the model is "without a stitch of makeup." This ad, not the "before" that's on Ulta's site, is what's shown. Sorry for the confusion!

Join The Conversation
girlfunkmusic girlfunkmusic 7 years
Of course she is wearing make-up. It's just the "no make-up make-up look". Nothing wrong with that.
qtpie qtpie 7 years
Hello eyeliner, eyeshadow, lipstick and blush.
zeze zeze 7 years
Photoshop is just like makeup in my book if not worse, because there are at least limits to what makeup can do. So basically, since this was retouched, playing it off as "natural" is total BS and meaningless to me. I liked the cover of some magazine that went without photoshop...but with makeup (i think) I consider that more natural/real.
Miss-Bree Miss-Bree 7 years
I agree with anonymous a few up, it's a no-makeup look with Ulta makeup. First, no ones skin looks like this. Also, she looks like she's wearing blush and a little bit of grey liner. If her skin is this light, and her hair light brown, her eyelashes aren't dark brown/black. The lips, however, i think could be legit. If i use a ton of chapstick for a few hours straight, my lips turn this color of sweetheart pink. (however, being ghoulishly pale, my lips might be this light, but my eyelashes are never dark naturally!) makeup for sure. And as to how i feel about it....I think it's lame, clearly, to give women the idea that this just really is how beautiful other women are. Um, no. We're all human, with pores, you know, those things that allow you to sweat. I know that there are some women who have nearly-flawless (note: Nearly) but no one can avoid a little under-eye discoloration and some slight patchiness. Maybe she's standing in front of a fog machine to just blend out her pores?!
Studio16 Studio16 7 years
I don't get the point of making without makeup look as made up as possible. Without makeup, most women look OK. Without it, people can see my blue under-eyes from allergies, my mom's acne scars, my little sister's acne, my grandma's wrinkles, my best friend's freckles. We look like average people. Pretty, but not drop dead gorgeous. No one looks like that model without makeup. The point of being without makeup is to look natural. She looks like she might have used natural makeup, that's about it. Her lips are a dead give away. Idk anyone whose lips are that frosty of a pink.
LuniaFloria LuniaFloria 7 years
Reminds me of the Dove "Evolution" ad....
Pistil Pistil 7 years
Anonymous #14 is right. That website reported it wrong. They clearly outline the 11 steps necessary to create this look, and the 11 product shopping list.
runningesq runningesq 7 years
liner under her eyes blush lipstick either make up or re-touching to put make up on her!
red4bonez red4bonez 7 years
her lips are very pretty pink..lipstick pink not natural pink. and if she has no makeup shes definately photoshoped..
af714 af714 7 years
you can see the rosy color of blush on her cheeks!! she has to be wearing something
GlowingMoon GlowingMoon 7 years
I agree -- she may be make-up free AND she's been touched-up with photoshop. I speak from similar experience, and I agree with Addywisbef. I am make-up free, except when I know I am going to be photographed. In that case, I would put on some matching concealer under my eyes for the reason Addywisbef mentioned -- to offset dark circles in the photos because the skin under eyes are thin, and the camera flash brings dark circles. That's the ONLY make-up I would put. In the resulting pictures, I look completely natural (with no dark eye circles).
brandysbug brandysbug 7 years
I don't know ANYONE who looks like this without makeup. This looks too perfect, almost creepy. Whose lips are naturally that shade of pink??? Photoshopped for sure!
kyliegirl kyliegirl 7 years
She definitely has something on her lips! I Are they marketing the model or their products? Silly.
isahrangme isahrangme 7 years
well makeup or not, she's DEF been photoshopped. she has no shadows! plus, in her "makeup" photos, she has small moles, but in this, none at all
addywisbef addywisbef 7 years
I think she is makeup-free; however, as a professional photographer, I think the image has been retouched. Every person I have shot required retouching beneath the eyes, because the thin skin reveals circles under harsh lighting. Even women with heavy makeup require some sort of correction in the that area and usually a filter to soften the lines around her face. I also cover up the dark areas beneath many of my clients' noses. This photo shows no variance in color in any of those areas. She may not have had makeup, but she certainly has had some work done in post.
Pistil Pistil 7 years
I don't understand the point... If you're selling cosmetics, why even claim that your model isn't wearing any make-up? I guess if you don't look as fantastic as this model does without any make-up, you better stock up on creams and powders.
genesisrocks genesisrocks 7 years
How does it matter if a person is makeup free if she's photoshopped? No way that photo wasn't retouched
hazelberry hazelberry 7 years
She was nicely airbrushed either in person or with photoshop. My 9 yr old stepdaughter has skin like hers. Once you go thru puberty, well your skin just isn't flawless. Even Liv Tyler has undereye circles.
Boy's School Picture Photoshopped
Happy Shiba Inu Gets Photoshopped
Wife Pranks Husband With Fake Coyote
Best Hair Dryer
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds