Skip Nav
DIY Beauty
6 Easy Beach-Wave Hacks For Gorgeous Instagram Hair
DIY Beauty
25 Stunning Looks All Brown-Eyed Girls Need to Try
Beauty Tips
7 Mistakes You're Likely Making When Concealing Your Under-Eye Area

Ulta No Makeup Model Looks Photoshopped

Do You Believe She's Makeup-Free?

Ulta's new ad campaign is raising eyebrows — and not in the way you might think. It features model Mona Johannesson, who, the brand says, is totally without makeup.

Maybe she isn't wearing any makeup, but her poreless complexion definitely doesn't look the way bare human skin usually does. There's no word on whether the photo was retouched — as most are — so perhaps Photoshop is responsible for the perfection. To me, it looks like her undereye area was smoothed so that her lower sockets aren't visible, and there are no lines on her neck from turning her head. In these other photos, the same model has more "flaws" despite wearing makeup.

Which begs the question: does it matter if someone is makeup-free if she may have been Photoshopped? Where do you stand on this one?

Update: It all makes more sense now! The photo included in the WWD story is the "after" shot, but the accompanying story says the model is "without a stitch of makeup." This ad, not the "before" that's on Ulta's site, is what's shown. Sorry for the confusion!

Best Morphe Products at Ulta
Ulta Black Friday Sale 2017
Gigi Hadid Maybelline Jetsetter Palette at Ulta
Popular Ulta Products Fall 2017
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds