Urban Decay Pocket Rocket Lip Gloss
Love It or Hate It? Urban Decay's Naughty Never-Nude Glosses

Next month, Urban Decay is launching Pocket Rocket lip gloss, which aims to be a super-sexy way to show off your lips. The packaging is reminiscent of those kitschy ball-point pens from the '60s — you'd tip them, and a lady's clothes would magically disappear. This time, though, it's men who are being objectified, as eight dudes' outfits seem to slide off when the lip gloss is moved around. What's more, the tube is coated with pheromones. Ostensibly, this will help you attract a mate. What do you think of this launch — fun and flirty or dumb and dirty?