See Every Shade (and Swatch!) of Urban Decay's New Liquid Lipstick Range
Urban Decay kicked off 2017 with some major news: the brand was expanding its colorful lipstick range to matte liquid formulas. The only information we gleaned from the initial announcement was that the smudge-proof formula would be available in different finish options (standard matte and metallic) and in 30 colors. Those small details were enough to have us anxiously anticipating the launch, and now, we've finally got a look at every single shade.
Regardless of your go-to lip look, the Urban Decay Vice Liquid Lipstick ($18) collection gives you serious options. There are eight different reds, from an electric tomato to a blackened oxblood, as well as a handful of neutrals, an assortment of vivid and pastel purples, and even navy and metallic gray for those on the edgier side of the lip spectrum. Considering they each dry down to a flawless, transfer-free finish (but don't make your lips feel like sandpaper), you'll need at least a few of these in your collection.
Keep reading! We've got every single shade and swatch of the Urban Decay Vice Liquid Lipstick collection. Even better, you can shop all the kiss-proof shades now . . . perfect timing for Valentine's Day.