Urban Decay kicked off 2017 with some major news: the brand was expanding its colorful lipstick range to matte liquid formulas [1]. The only information we gleaned from the initial announcement was that the smudge-proof formula would be available in different finish options (standard matte and metallic) and in 30 colors. Those small details were enough to have us anxiously anticipating the launch, and now, we've finally got a look at every single shade.
Regardless of your go-to lip look, the Urban Decay Vice Liquid Lipstick ($18) collection gives you serious options. There are eight different reds, from an electric tomato to a blackened oxblood, as well as a handful of neutrals, an assortment of vivid and pastel purples, and even navy and metallic gray for those on the edgier side of the lip spectrum. Considering they each dry down to a flawless, transfer-free finish (but don't make your lips feel like sandpaper), you'll need at least a few of these in your collection.
Keep reading! We've got every single shade and swatch of the Urban Decay Vice Liquid Lipstick collection. Even better, you can shop all the kiss-proof shades now . . . perfect timing for Valentine's Day.
Urban Decay Vice Liquid Lipstick in 714
Urban Decay Vice Liquid Lipstick in 714 [4] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in 714
Urban Decay Vice Liquid Lipstick in 1993
Urban Decay Vice Liquid Lipstick in 1993 [5] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in 1993
Urban Decay Vice Liquid Lipstick in Amulet
Urban Decay Vice Liquid Lipstick in Amulet [6] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Amulet
Urban Decay Vice Liquid Lipstick in Backtalk
Urban Decay Vice Liquid Lipstick in Backtalk [7] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Backtalk
Urban Decay Vice Liquid Lipstick in Big Bang
Urban Decay Vice Liquid Lipstick in Big Bang [8] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Big Bang
Urban Decay Vice Liquid Lipstick in Blackmail
Urban Decay Vice Liquid Lipstick in Blackmail [9] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Blackmail
Urban Decay Vice Liquid Lipstick in Brat
Urban Decay Vice Liquid Lipstick in Brat [10] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Brat
Urban Decay Vice Liquid Lipstick in Conspiracy
Urban Decay Vice Liquid Lipstick in Conspiracy [11] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Conspiracy
Urban Decay Vice Liquid Lipstick in Crank
Urban Decay Vice Liquid Lipstick in Crank [12] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Crank
Urban Decay Vice Liquid Lipstick in Crimson
Urban Decay Vice Liquid Lipstick in Crimson [13] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Crimson
Urban Decay Vice Liquid Lipstick in Disturbed
Urban Decay Vice Liquid Lipstick in Disturbed [14] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Disturbed
Urban Decay Vice Liquid Lipstick in Double Crossed
Urban Decay Vice Liquid Lipstick in Double Crossed [15] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Double Crossed
Urban Decay Vice Liquid Lipstick in Firebird
Urban Decay Vice Liquid Lipstick in Firebird [16] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Firebird
Urban Decay Vice Liquid Lipstick in Flame
Urban Decay Vice Liquid Lipstick in Flame [17] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Flame
Urban Decay Vice Liquid Lipstick in Mad
Urban Decay Vice Liquid Lipstick in Mad [18] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Mad
Urban Decay Vice Liquid Lipstick in Menace
Urban Decay Vice Liquid Lipstick in Menace [19] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Menace
Urban Decay Vice Liquid Lipstick in Naked
Urban Decay Vice Liquid Lipstick in Naked [20] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Naked
Urban Decay Vice Liquid Lipstick in Pandemonium
Urban Decay Vice Liquid Lipstick in Pandemonium [21] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Pandemonium
Urban Decay Vice Liquid Lipstick in Purgatory
Urban Decay Vice Liquid Lipstick in Purgatory [22] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Purgatory
Urban Decay Vice Liquid Lipstick in Rapture
Urban Decay Vice Liquid Lipstick in Rapture [23] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Rapture
Urban Decay Vice Liquid Lipstick in Rock Steady
Urban Decay Vice Liquid Lipstick in Rock Steady [24] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Rock Steady
Urban Decay Vice Liquid Lipstick in Studded
Urban Decay Vice Liquid Lipstick in Studded [25] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Studded
Urban Decay Vice Liquid Lipstick in Tilt
Urban Decay Vice Liquid Lipstick in Tilt [26] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Tilt
Urban Decay Vice Liquid Lipstick in Time
Urban Decay Vice Liquid Lipstick in Time [27] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Time
Urban Decay Vice Liquid Lipstick in Trap Queen
Urban Decay Vice Liquid Lipstick in Trap Queen [28] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Trap Queen
Urban Decay Vice Liquid Lipstick in Trivial
Urban Decay Vice Liquid Lipstick in Trivial [29] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Trivial
Urban Decay Vice Liquid Lipstick in Tryst
Urban Decay Vice Liquid Lipstick in Tryst [30] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Tryst
Urban Decay Vice Liquid Lipstick in Twitch
Urban Decay Vice Liquid Lipstick in Twitch [31] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in Twitch
Urban Decay Vice Liquid Lipstick in WSM
Urban Decay Vice Liquid Lipstick in WSM [32] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in WSM
Urban Decay Vice Liquid Lipstick in ZZ
Urban Decay Vice Liquid Lipstick in ZZ [33] ($18)
Swatch of Urban Decay Vice Liquid Lipstick in ZZ