Matrix recently launched a new line of thermal styling products called Vavoom Gold Heat.The four-product collection contains micronized gold, which acts as a protectant against heat-styling tools (hair dryers, straighteners, curling irons). They also claim to style your hair faster, since the formulas supposedly disperse heat more evenly.
The collection is broken down into two categories: volumizing and control. Its four pieces are Blow In Volume (protective lotion for thin hair), Iron In Volume (adds shine to thin hair), Blow In Control (protective serum for thick hair), and Iron In Control (prevents static on thick hair).
All of the Vavoom Gold Heat products cost between $13.95 and $15.95 and are sold only in salons (see the box on the top right to find one close to you). For more details on each of the products,
- Blow In Control Protective Serum should be used on wet hair before you blow dry to combat frizz and fly-aways. It is best suited for medium to coarse hair.
- Iron In Control Protective Dry Mist works well on thick hair and should be used before using a straightening or curling iron. In addition, it smooths out your hair so the iron can glide on effortlessly while also sealing in moisture and preventing static.
- Blow In Volume Protective Lotion is good for those with fine to medium hair. It protects hair from heat damage and gives body, shape, and movement to limp hair.
- Iron in Volume Protective Dry Mist is great for adding shine to thin hair. It also helps tame static and should be used alone or after hair has been prepped and dried with Blow In Volume.