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Viktor & Rolf Flowerbomb Party with Goldfrapp

Viktor & Rolf Celebrate As Flowerbomb Turns 5

Fashion Week officially kicks off today, but the celebrations began last night — and Dutch designers Viktor & Rolf hosted an explosively good party. The duo held a bash in New York to celebrate their first scent, Flowerbomb, which turns five this year. Models Erin Wasson and Shalom Harlow were among the guests, all of whom were treated to a intimate backyard performance by Alison Goldfrapp. As for the heady floral scent, it's been a best-seller since its launch. "We live in Amsterdam and we bike a lot. When you pass someone, it's very noticeable," Viktor Horsting said. "I'm always very happily surprised because it's so recognizable." Still turning heads after five years.


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Join The Conversation
Beauty Beauty 7 years
It's definitely one of those that has no equivalent. It's just so over-the-top floral — people tend to love it or hate it, not much in between. Glad you are a fan!
jamie-ferrari jamie-ferrari 7 years
I adore Flowerbomb! It is the most interesting and complex fragrance I have ever worn. I'm not usually a floral fan, but this fragrance changed my mind about floral scents. It's my favorite.
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