Makeup is definitely an art, but that hasn't stopped people over the years from trying to turn it into a science. Back in 1939, for example, professional makeup artists were using face-measuring calipers to determine people's "optimal angles" for applying blush and lipstick. The idea of good and bad facial proportions can even be seen way back in Ancient Greece, but the conventions of attractiveness surrounding them keep changing. When you see the "right" and "wrong" makeup for various people, you can judge for yourself whether the idea has any validity.
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