In case you hadn't heard, Topshop has recently launched its own makeup line, and with it a virtual makeup application that lets you try on the brand's various shades. Its Rio Rio lipstick ($16) is a perfect primary red and one of my favorites for this season, and the cream blushes are gorgeous.
I was pretty excited to use the app and see what else it has, and for whatever reason, trying on virtual makeup of any kind always seems rather addictive. I'm not sure that an actual bottle of Topshop's concealer would make me look like I have absolutely no darkness under my eyes, but I can attest to the fact that the lipstick, blush, and eyeliner I'm "wearing" are indeed those colors in real life. It's fun, a lot more subtle and realistic-looking than other "makeover" sites, and a great way to check out the line if there's no Topshop close by.