Thankfully, it's been a long time since anybody has brought out the ol' tired belief that "real" feminists don't wear lipstick. (Makeup application: so not a litmus test for one's political beliefs.) And now, feminists are applauding efforts from a cosmetics company. At this year's Ms. Foundation For Women Gloria Awards, the MAC AIDS Fund was honored with a Corporate Philanthropy Award for its support of women and HIV/AIDS advocacy.
Through sales of Viva Glam, MAC raises $20 million per year to support people affected by HIV/AIDS. Through the fund, the National Women and AIDS Collective, a policy group for HIV-positive women, has been able to thrive. "To have a corporation like MAC that understands that you can do well by doing good is so important," Gloria Steinem said of the Ms. Foundation's partnership with the MAC AIDS Fund.
In this case, feminism and lipstick go hand-in-hand. To see a (smart, engaging) video of Steinem and MAC AIDS Fund Executive Director Nancy Mahon discussing why HIV/AIDS is a women's issue,