Remember the halcyon days of the early '90s, when kiddie makeup from Walmart meant Mary-Kate and Ashley clear glitter that immediately came off? Well, it seems Mary-Kate and Ashley's out for the current generation. Now, Walmart is launching a new collection called GeoGirl. According to one executive vice president at the brand's manufacturer, Pacific World, the line is designed to be "real cosmetics with natural ingredients that will create return purchases and create a true beauty consumer." Ah yes, because the point with these things is to create children who feel like they need makeup.
Anyway, the paraben-free line, including mascara (seen above), lipstick, cream blush, and mineral powder, will be launching Feb. 21. It's discomfiting that family-centric Walmart, which pulled Maxim's latest issue over Olivia Munn's peekaboo lacy underwear cover, will then target makeup at kids so young. What do you think? Would you be OK with your "tween" wearing the blue mascara or red lipstick from this line?