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Walmart Is Launching Real Makeup For 8-Year-Olds

Walmart Is Launching Real Makeup For 8-Year-Olds

Remember the halcyon days of the early '90s, when kiddie makeup from Walmart meant Mary-Kate and Ashley clear glitter that immediately came off? Well, it seems Mary-Kate and Ashley's out for the current generation. Now, Walmart is launching a new collection called GeoGirl. According to one executive vice president at the brand's manufacturer, Pacific World, the line is designed to be "real cosmetics with natural ingredients that will create return purchases and create a true beauty consumer." Ah yes, because the point with these things is to create children who feel like they need makeup.

Anyway, the paraben-free line, including mascara (seen above), lipstick, cream blush, and mineral powder, will be launching Feb. 21. It's discomfiting that family-centric Walmart, which pulled Maxim's latest issue over Olivia Munn's peekaboo lacy underwear cover, will then target makeup at kids so young. What do you think? Would you be OK with your "tween" wearing the blue mascara or red lipstick from this line?

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nadienne nadienne 6 years
This article is missing a quotation that indicates that the line is, in fact, aimed at children. Shoddy reporting! Paraben free and simple brown packaging looks more like something aimed at vegans, not children.
mmmarishka mmmarishka 6 years
I agree with the first comment. When I was a kid my mom would let me play with make-up from time to time but I didn't go out wearing it. In 5th and 6th grade I'd sometimes wear pink lip gloss at school and that was it. Now when I go out I see little girls with make-up and straightened hair and it scares me.
fuzzles fuzzles 6 years
Good god. I had to beg my parents to let me wear a little makeup when I was in the 8th grade. And by a little, I mean one sparse coat of mascara, a little light-colored blush, and very sheer lip gloss.
postmodernsleaze postmodernsleaze 6 years
Sigh. When an 8 year old feels like she needs mineral powder, she's doomed to a life of terrible self-esteem and will probably be a stripper by the time she's 18.
AmberHoney AmberHoney 6 years
And "they" laugh at people who dress their doggers. Please what's next KY jelly to prep them for premartial sex with those school condoms. How bout an Aero bed in a backpack that sounds enterprising!?
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