Makeup Artists Think Outside the Box With We See Beauty
Makeup with a conscience is still a rather novel concept, and We See Beauty is putting a spin on the for-benefit beauty business with its new color cosmetics line, Make. While some brands offer limited-edition items with charitable benefits, every product in the 100-plus-item line offers 33 percent of the sales (that's $6 of a $18 lipstick) to the We See Beauty Foundation, which funds cooperative communities across the States.
That isn't the only amazing part about Make products. What consumers and makeup artists will love is the high-definition colors. From electric blue to brick red, the shades are made with artwork in mind. To open up your mind to the unlimited possibilites, We See Beauty commissioned 11 makeup artists to create original (and stunning!) looks. See each item come to life, and get inspired to create your own look.