Bite Beauty [1] has begun rolling out videos with the hashtag #HotGuysMakingLipstick, and for its first, the brand has enlisted The Bachelorette [2] alum Wells Adams. It's not uncommon for members of Bachelor nation to get in on that #sponcon — look at all those teeth whitening and Sugar Bear hair gummy ads — but this is one we can swoon to on repeat.

The concept is simple: Bite invites hot guys into its factory [3], and you get to watch them swirl together the ingredients of your lipsticks. Adams has chosen a festive, bright red base with gold flecks — which kind of reminds us of Sarah Hyland's 2018 Emmy's lip look [4]. Some parts are slow-mo. All parts are just plain sexy.

Watch Adams create a tube of Bite Beauty's newest launch, the Crystal Creme Shimmer Lip Crayon [5] ($24), ahead.