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Wen Review of Hair Cleansing Conditioner

Let's Take a Look at That Infomercial Haircare Line

If you've ever battled insomnia, you've probably seen late-night infomercials for stylist Chaz Dean's Wen haircare line. The idea is to ditch shampoo altogether and wash with a conditioner ($29.95/set). Because it's free of harsh detergents like sodium lauryl sulfate, the conditioner promises to cleanse without stripping hair of its natural oils. It doesn't lather, but does it clean? To find out what I thought, keep reading.

To give you some background, I have a head full of fine brown hair, and I usually wash my hair every other day or so. After using Wen for a month, here's the scoop.

If you're a two-minute shower-taker, you'll need to slow down with Wen. There's no rushing through this cleansing process. After wetting hair thoroughly, you're supposed to pump out the conditioner — a lot of the conditioner. For short hair, 16 to 24 pumps are recommended. Long hair requires 32 to 40 pumps. I don't mind using that much product in one go, but I realized that the bottle might not last as long as I'd like.


From there, you apply the conditioner, working it into the hair and combing it through with a wide-toothed comb. Then, it needs to set for three to five minutes. (If you put it on first thing in the shower, this time zips by.) From there, you rinse. And rinse. And then maybe rinse some more. Using the product in this way is key. I found that if I didn't follow the steps exactly, there'd be trouble in River City. When I didn't rinse like crazy, I'd enjoy weighted-down hair and a greasy scalp all day long.

The good news is that when used correctly, Wen does give me soft, shiny, smooth, tangle-free hair. It also makes a fantastic shaving cream. The main downside is that I have to wash my hair a little more frequently than I did before. Wen works nicely, but you have to go in with reasonable expectations and a willingness to follow the cleansing process exactly. Is Wen the miraculous product that infomercials promise? No, but then again, infomercials wouldn't be infomercials if they didn't oversell the sizzle a little bit.

Join The Conversation
Luke_PS Luke_PS 7 years
as a guy, WEN made the whole hair thing easy for me. I hated product because my face would break out if I left it in and slept with it in my hair. With WEN there was no issue! And so I started using it as shaving cream on my face, and no more throat rash razor burn. Now, yes, if you watch closely and know me, I am on the infomercial and a friend of Chaz Dean the creator, but I truly love it. And even bought it for my mom for xmas 3 years ago and now she's hooked. Okay, I said my piece. :)
tancar96 tancar96 7 years
Just wanted to add that my hair type is afro-textured and and is not chemically or color-treated...WEN products are great!
yoiebear yoiebear 7 years
I love WEN. When I first started using it my hair did get greasy easier, but the longer I've used it, the less often I have to wash. I didn't notice that I was no longer washing my hair every other day, but twice a week until I'd passed the 6-month mark, but now I may be altering my hair-washing schedule because it seems I only have to wash every five days now. While I'm washing my hair less often, it still is soft and smooth. Unlike most of the infomercial products I've tried (Bare Escentuals aside), WEN is worth it.
kdub7 kdub7 7 years
I love WEN! It has changed my life, no joke! I use the Sweet Almond (it's for medium thickness hair). My hair looks and feels great. I've never been into the whole infomercial thing, but WEN is something I will continue to buy. It has seriously restore hair and the color has never looked better! It takes some use to...since it's a shampoo and conditioner together, but it's a must!
TCurly08 TCurly08 7 years
it's not uncommon in the curly haired world to wash with conditioner. I't almost like a given, however, you could use just about any cheap conditiner that has no silicones to achieve this without weighing your hair down and saving some money.
Yogaforlife Yogaforlife 7 years
I use a Burt's Bees shampoo that is SLS free and it doesn't lather. I just slather it on as soon as I get in, let it sit a few minutes while I shave, rinse and apply the conditioner and let that sit while I scrub. It's been working really well for me. I do like to add in an ACD rinse 1-2x a week for shine and a once a week deep contioner.
tancar96 tancar96 7 years
I've tried the Wen products before and was satisfied with the results and the product quality. The product is very concentrated and I found that I was able to mix it with water to make it thinner. The other products we buy usually contain a lot of water. (Who wants to pay for water?) The Wen products are a great value in my opinion.
doctordonna doctordonna 7 years
There are many shampoos available commercially and through etailers now that are sulfate-free now, so I definitely think this is something we'll be seeing more of in the future. I switched to an SLS shampoo and definitely noticed it felt more clarifying. It's definitely weird though, having barely any lather when you work it through your hair!
RoaringSilence RoaringSilence 7 years
Reminds me of the "No Poo" movement, where you use baking soda and vinegar instead of shampoo and conditioner (not at the same time! :P) It claims however that you need to wash your hair less frequently.. so I don't know what the infomercial people did wrong.
GummiBears GummiBears 7 years
I bought the knock-off from Sally's Beauty and so far it is working out for me. This concept works for me because I have dry and chemically-straighten hair. Very useful when I work out.
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