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What Do You Think of Dove's Pro-Age Ad?

What Do You Think of Dove's Pro-Age Ad?

I love the name of Dove's new skincare and hair brand, Pro-Age — as in, the opposite of anti-age. This ad wasn't shown on TV, because it showed too much skin, but I think it's wonderful. Watch the video and tell me: What do you think of this commercial?

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saffy1227 saffy1227 10 years
i also like the way they use normal, everyday people to do their ads and not just models.
saffy1227 saffy1227 10 years
i like how they face reality.
mrflibble mrflibble 10 years
Great! Normal women at least!
Running-Bunny Running-Bunny 10 years
Above someone mentioned that this was broadcast in Canada, so that is why I was shocked when I read that this wasn't on TV because I have seen this add. I love it and I am happy that Dove is doing good things (all around) to promote healthy and positive body images for women!
IGGY_LUVER IGGY_LUVER 10 years
FINALLY. I think is fantastic. We put to much emphasis on not growing older (plastic surgery, botox, etc) and not being proud of our age. Kudos to Dove!
bleached bleached 10 years
This ad was broadcast in Canada. I think this campaign is wonderfully refreshing. Two thumbs up!
CiaoBella2 CiaoBella2 10 years
Great job Dove...pro women of all ages! I saw the making of this commercial on the Oprah show and was very impressed....real women making a difference showing that beauty is ageless.
GIOVS GIOVS 10 years
and yes, the women in the add are really beautiful, because they don hide her age, they show it with proud, simply perfect the add
GIOVS GIOVS 10 years
i really love it, it´s like we need a nutricious skin, for healthy and for look good, and yes, the name is really great!
Maggie-Mae Maggie-Mae 10 years
I think Dove always does a great job on their ads
RachelRenae123 RachelRenae123 10 years
I just love Dove's marketing campaign. I started buying Dove products solely because of a "real beauty" ad I saw in a magazine. I'd rather support a company which promotes the concept that women are beautiful as they are than a company which presents a perfect face or body to sell their stuff.
BeachBarbie BeachBarbie 10 years
I love this concept. I feel like it's about time older women are thought of as beautiful.
tabloidprincess tabloidprincess 10 years
It's about time we embrace older women as beautiful too.
bluejeanie bluejeanie 10 years
eh, i got nothing against dove. this is an alright commercial but they're still trying to sell you anti-ageing products. it reminds me of the "real beauty" ads that show healthy looking women but still reminds the viewwer that she has cellulite and should buy cellulite cream. they get no plus points from me but no negative ones either.
cravinsugar cravinsugar 10 years
My mom uses this lotion now, and her skin feels like silk. I was jealous as it was sofer than mine and i have been using that Olay rescue dry skin stuff in the purple bottle. I am switching even if I am only 26. that is some good ltion! _________________________________________________________ Why don't you wear the face you have when I am not around?
MiladyM MiladyM 10 years
I don't know why they don't have it on TV here in the states. They allow men and women to show their butts after 9 at night on TV shows. As a 45 year old women I am pleased to see that beauty is for all ages. The reality is we all age whether we want to or not. Why not age gracefully? ;)
Ginger Ginger 10 years
I appreciate what they are trying to do, but I would rather not see naked people spring up on my tv in a commercial. On a related note, I tried some of this at the gym and found it kind of runny. I wasn't impressed with the lotion.
Hanthegeek Hanthegeek 10 years
P.S. they show this in the UK cos me and Mum talk about it everytime it comes on
Hanthegeek Hanthegeek 10 years
I think it is a great idea, my Mum goes on about how she's turning grey premature (She's 45 - she started going grey about 6 ish years ago - I'm 21 and i'm going grey!!!) My grandma's are about 65-70 and I think they are beautiful - each wrinkle on their face tells a story, it shows the wisdom that they have. I'm getting married on Saturday and My Dad's Mum dyed her hair especially it was supposed to be kinda ash brown sort of colour except it didn't quite work on her white hair - i think she is lovely the way she is. Pro-age products are especially to take care of older skin rather than trying to make it younger. It's a great idea!!!! Well Done!!!!
riva riva 10 years
They show this ad here in Germany, too. I think it is good, way better than these Nivea ads, where 30-year olds with (dyed) grey hair try to sell you the anti-age stuff. Now I am curious, is it only this ad with the old women showing skin, that is not shown on TV or all the Dove ads? I mean, there are others, where also a lot of skin is shown. -- Of all the things I've lost, my mind I miss the most.
JessNess JessNess 10 years
Lyyli- any advertising is a scheme.....thats a given. What Dove trying to say is instead of trying to look like you are 30 when really you are in your 60's why not just embrace what you have. Yes the women they show are probably the expection to a lot of women in their 60's but they are not totally reworked with plastic surgery and photoshop. The U.S has a huge problem with accepting women as they age. In other countries older women are revered but here we just throw them away for younger models. So any commercial showing real older women even if it is a marketing scheme is progress
Deviantbloom Deviantbloom 10 years
Woman need to see beauty in a more versatile way. I love this Commercial it empowers woman to embrace their given natural beauties. xoxo nat
wynter wynter 10 years
Love it. Those are real, beautiful women.
Twinkle1 Twinkle1 10 years
They show it here in Finland and I love it. I'm sick of seeing 14 year olds selling anti-ageing products. :oy:
bugness bugness 10 years
I just have to add this story. It was shown as a commercial before a movie in a theater. The theater had just upgraded to new projectors. After staring, not knowing what to think, my boyfriend whispers, "Why is this in HD????" -Bug
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