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What Do You Think of Tom Ford's New Campaign?

What Do You Think of Tom Ford's New Campaign?

I have a lot of friends who love Tom Ford. Personally, I find his sex shtick a little trite; I think he distills women into body parts, which is neither terribly creative nor lady-friendly. No matter whether you love him or loathe him, though, I bet you'll have something to say about his new ad campaign for his eponymous men's fragrance, featuring photography by the maestro of sleaze, Terry Richardson.

According to WWD, "the photos range from tame to titillating — the most shocking being the Tom Ford for Men bottle wedged between a woman's glistening thighs, with the bottle barely covering her bare genitalia."

To see one of the ads that definitely falls into the "titillating" category, and that you might not want to look at while your boss is over your shoulder,

These ads will begin appearing in magazines beginning in October. Vanity Fair and Details are already signed up. I actually like the first ad because it's sexy but not skanky. The second one just isn't my thing. Considering the obvious porn aesthetic, do you think this ad will be a hit with male readers? Do you think it's sexy or tacky? Or maybe both?


Join The Conversation
Scarlet Scarlet 10 years
The first one is pretty sexy, in a subtle way, but the second one is pure sleaze. Tom Ford annoys me to no end.
sugarós sugarós 10 years
amusing. the two where the female prop is featured with a bottle. is this a "this-is-all-you-want" sneer a towards straight men? the "tom-is-all-that" shot with the female left hand going for his chest and the right heading for his crotch, says "i have all you want & i'm ready for you too. tom ford for men." with the bottle cropped out, yet leaving his name to show & the female a mere prop, it's definitely all about tom. toss the whole gay/straight thingy onto a circular sliding scale & the slider is tom. if i was a guy in a sex-centric "me" culture, yeah, that's hot. trite, yet provocative. memorable? sure TOM, but what's with that bottle always in the way? oh nevermind, that was so 10 minutes ago. i think it will be a hit with men, tho some may not want to admit. sexy/tacky as a blow up doll & soft porn is. will it sell bottles? maybe a guy would take a sniff or squirt at the counter and move on.
Ercho Ercho 10 years
Haha, the second one is ridiculous. Nice allusion. I wonder if there are people out there who won't know what it means?
Lilavati Lilavati 10 years
Eeeeeeeew!!! I really don't want my kids to look at it. I don't even wanna look at it myself. And what some people in marketinkg should realise, is that when an ad has so much sexuality in it, men can't focus on the product the ad is for. So that's totally stupid.
Pepper Pepper 10 years
Clever advertising.
enricochico enricochico 10 years
I just read on his fanpage that he is celebrating his birthday today (27th of august).
enricochico enricochico 10 years
Nice ads, because they have your attention now :-)
Cherryluv Cherryluv 10 years
HAHA, I find it funny and trashy rather than sexy.
Chiquita-82 Chiquita-82 10 years
They say: SEX SELLS!
TheMakeupGirl TheMakeupGirl 10 years
HA HA HAAAA!!! Love it...It reminds me of that Robert Palmer video for Addicted To Love! He grew up in the 80's and as everything old is always new again at some point I guess he drew the inspiration from there. He is an amazing designer and even though he is gay - he is extremely sexy. He knows what sells...and knows how tro get people talking. Look how many comments have been derived just from this one post!
dcmurray1970 dcmurray1970 10 years
i dont like them. they just dont appeal to me. the first one has the womans hand going down and we all know what that looks like. the second one just looks stupid.
koolbr33z3 koolbr33z3 10 years
Second phot is so blatantly tacky. The first one is nice though but I'm sure since it's for men that they'll like the second ad more. Like you can get a woman like that but spritzing on some cologne. Pu-leaze!
CCee CCee 10 years
It does get people talking, I'll give him that, but it doesn't make him stand out from the competition in a good way anymore does it? People are getting used to seeing these kinds of pictures, maybe it's time for a change. When Calvin Klein was doing these kinds of ads in the early 90's it was new and taboo, now it's just a picture of a woman's breasts with a bottle in the middle and a celebrity male (Tom himself). I really liked Tom's designs for Gucci back when he was still a real designer. I don't really know what to think of this new Tom. He's not broadening any horizons, he's just doing what people think sells products right now.
LaLaLola LaLaLola 10 years
I like the first one, since it is very sexy, the second one, is just nasty.
Loreal25 Loreal25 10 years
I love Tom Ford, but those ads look like I've seen it before. He needs to try something new. And it is tacky.
esmes esmes 10 years
A breast-f*ck? How classy.
sugarbecky sugarbecky 10 years
lala788 lala788 10 years
i think Tom Ford is sexy , and i like the first ad better than the second one, but the ad is for men right? so i think they like the second ad the most.
youngest_sister youngest_sister 10 years
These adds are cheep! I don't like them!
soberness soberness 10 years
the first one's hot xD i usually am a fan of the extreme .. however , the second is just tacky . looks like man shoulders and fake boobs , LMAO .
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