We're used to Kylie Jenner debuting dramatic beauty looks [1] on her Instagram account. But instead of rocking a new hue of rainbow hair [2], the star took to her feed to show off an unusual lip color [3]: blue. We were instantly obsessed with the sapphire shade, and luckily for us, she revealed the product on a live stream through her official beauty app [4].

However, this wasn't simply a style statement. In a joint video with her parent Caitlyn [5], Kylie shared that she was wearing the Anastasia Beverly Hills lipstick in the name of bullying prevention. Caitlyn explained how problematic the level of bullying is in the trans community and how it needs to stop in society in general. Her daughter even convinced her to slick on a bit of the blue lipstick! Read on to see Caitlyn rocking the color and to shop the stunning shade.

Caitlyn Jenner Rocking Blue Lipstick

Anastasia Beverly Hills Liquid Lipstick in Paint

Anastasia Beverly Hills Liquid Lipstick in Paint [6] ($20)