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What Scent Takes You Right Back?

A few weeks ago, I had the opportunity to retry Proactiv Solution after a 10-year hiatus. The second I rubbed the exfoliating cleanser on my face, the scent transferred me back 10 years, when dinner al fresco and nights spent with my buddies on the beach were the norm.

Not that I find the scent of Proactiv to be one of my favorites. However, something about its distinctive aroma provided an astonishingly vivid flashback. It's called olfactory memory, which essentially is the brain's ability to channel memories via scents. So, while I'm partying like its 1999, tell me your favorite sensory memory — one that truly gives you a sense of yesteryear.


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