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Who to Follow on Instagram For Beauty

15 People We're Following on Instagram That You Should, Too

You may follow your friends on Instagram, but there's a whole world of makeup artists, hairstylists, models, and beauty brands we recommend keeping on your radar. Check out our favorite insiders to follow for the best beauty content (in no particular order) and don't forget to follow POPSUGAR Beauty, too.

1. Jin Soon Choi (@jinsoonchoi)

If you ever need nail art inspiration, turn to celebrity manicurist Jin Soon Choi. She not only features shots of graphic-shaped manicures, she also throws in colorful photos from her travels.

2. Karlie Kloss (@karliekloss)

Want to know what the life of a model entails? You can see all the glamorous moments by social stalking Karlie Kloss.


3. Sephora (@sephora)

Sephora's Instagram is like window shopping for beauty lovers.

4. Deborah Lippmann (@deborahlippmann)

All nails, all the time. What more could a woman ask for?

5. Nars (@narsissist)

Fans of Nars Cosmetics will love the beauty brand's Instagram feed. It's filled with images of the latest launches and color swatches, too.

See more of our favorite Instagram stars after the jump.

6. Tresemmé (@tresemme)

Not-so-great hair day? Turn to Tresemmé for a little hair-spiration.

7. Charlotte Tilbury (@ctilburymakeup)

This British makeup artist is one to watch for backstage beauty shots at Fashion Week. She also loads her page with artistic inspiration.

8. Katie Hughes (@katiejanehughes)

Katie Hughes is the head manicurist behind nail lacquer brand Butter London. But you won't just find nails on her page; she also posts sneak peek footage from her photo shoots and runway shows.

9. Coco Rocha (@cocorocha)

You never know what to expect from model Coco Rocha's photo stream. She has everything from amazing landscapes to red carpet exclusives. But everything can be considered gorgeous.

10. Orlando Pita (@orlopita)

Orlando Pita is the man behind the hair in some of your favorite magazine spreads. With him, it truly is about getting behind-the-scenes access.

11. Nordstrom (@nordstrom)

If you love fashion and beauty equally, then the Nordstrom Instagram account is a must follow for product porn, manicure ideas, and hair shots.

12. Cara Delevingne (@caradelevingne)

Follow Cara (and her amazing brows) on Instagram and you'll also have the chance to see her funniest faces and crazy moments.

13. Ted Gibson (@tedgibsonbeauty)

Get schooled in all things hair. Celebrity hairstylist Ted Gibson reveals his best hair techniques, including Instagram videos. And with the upcoming launch of his color cosmetics collection, we're sure he'll have even more stellar beauty tips to share.

14. Lauren Conrad (@laurenconrad)

As cofounder of The Beauty Department, Lauren Conrad likes to show off her best hair, makeup, and manicures on Instagram, which make great fodder for everyday beauty inspiration.

15. The Wall Group (@thewallgroup)

The Wall Group represents a mass of celebrity makeup artists and hairstylists, so you'll get the inside look at magazine shoots and red carpet makeup.

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