Standing out in a sea of beauty vloggers is no easy feat — but Jaclyn Hill has managed to score herself a partnership deal with Morphe Brushes [1] that's so sweet, she has officially gone from the most spirited YouTube phenom around (with more than 4 million subscribers to her Jaclyn Hill [2] channel) to mainstream makeup celebrity.
If you're still scratching your head over who Hill is — and how her new Morphe Eye Shadow Palette [3] sold out in an insane 48 minutes — let's get to know the 26-year-old professional makeup artist a little better.
Hill was born in Illinois and moved to Tampa, FL, where she still resides with her husband, drummer Jon Hill. She started her YouTube channel [4] in 2011 and quickly gained a name for herself by replicating celebrity makeup looks (Kylie Jenner and Kim Kardashian [5] among them) and providing incredibly in-depth, easy-to-follow eyebrow, makeup, and hair tutorials. Her skill set is unmatched, but her personable and perky style makes you feel like you're watching a sister or cousin share her favorite secret beauty tips — only, in Hill's case, they just so happen to be the tips of a makeup master.
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And then, of course, there are Hill's many collaborations. Her Becca x Jaclyn Hill collection [6] included a palette of intense and highly pigmented highlighter shades, a collab that made perfect sense considering the vlogger's perfectly contoured cheekbones are nearly always in the spotlight in her tutorials and photos. In January, Hill took on a project with Morphe [7] and designed a makeup brush collection. And that proved only the beginning of a fruitful partnership with Morphe — Hill spent two years designing her new, high-quality Morphe eye shadow palette [8], and the final product appears to be well worth the wait.
The eye shadow palette [9] consists of 35 beautiful shades that run the gamut from earthy bronze tones and an intense cream that can easily double as a highlighter to a deep blue and indigo purple. All of the shades share two things in common: they're wearable but bold and exciting — and beauty enthusiasts seem to agree. After launching the morning of June 21, Hill's palettes sold out in less than one hour.
If that isn't an indicator that we're witnessing a makeup icon in the making, what is?