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Why a Glowing Review Might Not Be So Real

You already know that you shouldn't believe everything you read on the Internet, but here's another reminder: NY Attorney General Andrew Cuomo has settled with a cosmetic-surgery group due to its unethical shilling. Lifestyle Lift is paying $300,000 to New York State for posting fake endorsements of its services. From the story:

According to the AG's office, investigators uncovered e-mails sent to employees of the company directing them to post positive reviews of its services online. As noted by the AG's office in a press statement, one e-mail sent to staffers read, "Friday is going to be a slow day — I need you to devote the day to doing more postings on the web as a satisfied client." The company's employees allegedly created false accounts on online forums, posting positive reviews, as well as counteracting critics of Lifestyle Lift.

Basically, Lifestyle Lift worker bees were busy "astroturfing" websites by creating fake buzz. It's good that they've promised to cut that out, but they're far from the only company to do so. (When we catch promoters of a product here on Bella, we put the kibosh on that right away.) Treat this as a reminder to look into any sort of over-the-top endorsement; they're sometimes real, but as you can see, that's sometimes not the case.

Photo by Purpleslog

Join The Conversation
Nadia24gv Nadia24gv 7 years
My husband always tells me not to believe any review I read. I still believe most of them anyway. I want to think not everyone is a liar.
dunnonuttin dunnonuttin 7 years
Citysearch is notorious for this as well. Never, never, never trust any of their reviews. They're bogus.
leeluvfashion leeluvfashion 7 years
Big surprise. :oy:
suzpuz suzpuz 7 years
This doesn't surprise me at all...I also always wondered if the "testimonials" for that smooth away product (the thing you rub on your legs or wherever you want to remove hair 'quickly & painlessly') are accurate. I've tried it because it said its like the #1 selling beauty product in Europe. But it didn't remove all of my hair, and it took forever!
michlny michlny 7 years
This is so unfortunate. Dishonest and devious. People like these make me irate!
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