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Why Are Invisible Beauty Items Credited in Magazines?

Magazines can be indispensable in identifying trends, and while looking through any given issue, I usually spot some hair and makeup ideas. (On that note, Freja Beha in this month's W is so dreamy. Why can't I look that chic when tomboyed out?) It's easy to understand why editors leave credits for certain things: hair products, lipstick, nail polish. It's helpful to know which items are used on the models. Of course, what's listed is often not actually what's been used, but that's another story entirely.

Still, one thing I've never understood is the concept of crediting fragrances and skin care. For instance, the credits for this photo in W tell us, "A touch of 3Lab Perfect Neck Cream is just what an exposed decolletage needs." While I'm sure my exposed decolletage would like to be massaged with a $120 neck cream, I'm not sure I'd wonder about neck cream from looking at the photo. Mentioning fragrance in credits is even goofier to me, since unless you're the ghost of Tim Leary, you can't see scent. Are editors trying to be overly helpful? Is it a way of throwing an editorial bone to advertisers? Or am I the only one who overthinks this sort of thing?

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