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Women Use Creams More When They Don't Work. Huh?

Women Use Creams More When They Don't Work. Huh?

Well, here's some news to make cosmetics executives smile wryly. According to a new survey, the less effective a beauty treatment is, the more likely women are to keep buying it.

Sounds like backwards logic, but a research team from University of Bath and Qatar University studied nearly 300 women, ages 27 to 65, who were trying to stave off aging through face creams, vitamins, and other treaments. Some of the findings:

They found that among women who felt that the treatments were not working, only 27 percent had stopped using the products; the rest said they wanted to continue using them. But among women who felt the treatments were successful, 55 percent had stopped using them.

Say what?!

According to the researchers, it's all about the ol' "hope in a jar" routine. When women are worried about looking older, they keep using products in hopes that they'll work. But when they start getting results from the products, they stop freaking out, and stop using the products. It's an interesting concept, no? Do you behave this way, or do you cling to your products?


Join The Conversation
imeesagad imeesagad 9 years
thats's weird
orisugar orisugar 9 years
Although I do see better results with my face cleaner, that's why i've stuck with it for so long. Unless a product gives me some sort of averse reaction, i give it a chance to work.
orisugar orisugar 9 years
I stick with my products!! I've been using the same cleanser for 2 yrs now. I do change my moisturizer but i stick with the brand...i use Clinique SPF 25. You can't see instant gratification with moisturizer- i mean it's like a life insurance see the benefits after a long time!
acyl acyl 9 years
I think that could be, heathero. I certainly don't stick with something if I don't see results. I can't waste my money like that! But finding the right products is a learning process. Think of all the stuff we buy that doesn't work until we find the right things.
heathero heathero 9 years
Maybe the reason that they stop using the products that really DO work is b/c it's likely that they spent more money for those products, maybe this product was a splurge or something they usually won't spend that much on. and once they see results, they go back to the good old (cheaper)alternative.
angelle321 angelle321 9 years
I stick with things that work for me. I want to know what these products are!
RobinFabulous RobinFabulous 9 years
I'm not guilty of this, but I generally tend to use too much anyway when it comes to product. I've gotten better about it recently, but I still catch myself over using some days when I get in a hurry
lacquer lacquer 9 years
My dermatologist says you need moisturizing sunblock and something with Retin-A, and nothing else (unless you need your occasional scrub). I use Aveeno sunblock for the moisture under Clinique SuperCity Block (for actual coverage), which my dermatologist approved because of the high Zinc content, and RoC eyecream and deep wrinkle cream at night. I'm only 25, but see HUGE results. These 4 products together total about $75. It's pricey for a student like me, but it works and other stuff does the same thing (or worse) and costs more. I've already noticed luminosity and a reduction in lines. No breakouts either! And these products last forever even though they come in little tubes.
subhuman-error subhuman-error 9 years
Too bad they can't seriously do a study similar to this on men because they wouldn't keep using the same product consistently no matter how well it worked .
cherryice cherryice 9 years
No way. As much as I love beauty products, I don't bother with the anti-aging stuff all that much anymore except for sunscreen and sometimes eye cream. None of it works! I never see any reduction in fine lines or a better skin texture. And I am constantly battling acne and choose to fight that rather than wrinkles, at least for now. I hate my skin!
inertia inertia 9 years
It's hard to judge the efficacy of anti-aging products. I've never found one that seemed to have a visible effect in terms of "before and after" -- I still look older every year -- so in that sense it feels like nothing works and it's just hope in a jar. But if I compare my skin to that of other people of the same age who haven't been using the products, it is indeed better. So I suppose my regimen must be having some kind of preventative effect, although I'm still on the lookout for something that's better. I don't know if I'd be able to express that in a survey. Depending on the phrasing, my responses (esp. on a multiple-choice survey) might come out with the same sort of skewed-looking results.
trixiefire trixiefire 9 years
I use them until you're not supposed to anymore, period. I have Strivectin SD, which worked wonders on my stretch marks. You're only supposed to use it for 4-6 weeks, so I stopped after that. It worked amazingly well, but you have to do ALL your treatments, EVERY day and never skip one, until the time is over.
AujahAcorn AujahAcorn 9 years
i have found what works for me and i use it and use it.....
Beauty Beauty 9 years
What Temptalia said. People cling to hope. And also, what Ava Gardner said. I'm a big fan of sunblock and retinoids.
terryt18 terryt18 9 years
My favorite products are eye creams. I have all kinds, seriously no less than 10, ranging in price from a few dollars to upwards of $50. I use an eye cream every day, and I think I just pretend they work or that any moisture is good moisture or that I'm staving off inevitable wrinkles. I don't know. This is an interesting concept I'm inclined to believe.
glamourgal glamourgal 9 years
I search high and low until I find products that work! I find that Murad is an incredible line for antiaging, and prescription Vitamin B complex also does wonders for antiaging.
temptalia temptalia 9 years
Maybe it's because if it works... women think they no longer need to use it? But if it hasn't worked *thus far* then they keep using it hoping to see results later on.
glam-sugar glam-sugar 9 years
If something works I use it!
emalove emalove 9 years
If something works well for me, I become a die-hard fan! Most of the products I use are products I've been using for a long time because they DO work. This "reverse logic" thing is so odd...
aimeeb aimeeb 9 years
Sounds silly to me...
bingkaycoy bingkaycoy 9 years
Before I stop using a product, I still give it a chance and test it for about 3 to 4 bottles/jars more. After that, if it still don't work, I stop using them
em1282 em1282 9 years
Hahaha, this makes NO sense to me. I fall into the whole "instant gratification" camp. If something doesn't work after at least a month, I dump it like a bad boyfriend. If it works I will be loyal for life.
Ava-Gardner Ava-Gardner 9 years
From the age of 30 onwards I've stuck with sunblock and Retin A as those are the only things proven to help prevent and rejuvenate ageing skin.
Lovely_1 Lovely_1 9 years
This makes total sense to me! I know when I buy something and it doesn't work, I just sue it more!
rumpel2 rumpel2 9 years
ha, i get rid of what doesn't work and keep tryin somethin new until i see results and then stick with it :)
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