Skip Nav
Beauty Trends
50+ Natural-Hair Moments From Curlfest That'll Make You Damn Proud to Be Black
Nordstrom Rack
Soon You'll Be Able to Shop Discounted MAC Products at Nordstrom Rack
Beauty News
Becca Cosmetics Just Sent Us Nudes We Actually Want to Open

YouTube Beauty Bloggers Launch Products

YouTube Gurus Take Their Business Offline

At one point, YouTube beauty videos may have seemed to be just a blip on the radar. But as a group of beauty gurus is proving, there's more to it than creating cute looks on camera. In fact, some are getting into the retail game, launching products as an extenuation of their Internet personas.

  • Fashion and beauty YouTube stars Elle and Blair Fowler have come out with a line of bedazzled and colorfully decorated line of cell phone and iPad cases for Cellairis, the Elle and Blair Winter collection (starting at $20).
  • YouTube giant and Lancôme video makeup artist Michelle Phan recently launched her Glamour Eyes Kit ($60) exclusively through Sephora. The limited-edition set includes a five-color palette dubbed Chic by Chelle, an Artliner in Noir, and a Hypnôse Drama Mascara in Excessive Black.
  • Samantha Chapman of the popular YouTube channel Pixiwoo is now selling a line of color-coded brushes. Made with taklon bristles, Samantha's Real Techniques brushes are shaped to give the wearer a pixel-perfect finish.

Source, Source, and Source

Join The Conversation
yayoknay yayoknay 5 years
Love finding great makeup tutorials on YouTube. Also a great place for free workout tips and videos! Check it out, the top three I've found so far http://yayoknay.com/2012/01/09/workouts/
Best Ab Workouts on YouTube
Latina Beauty Bloggers
Beauty Bloggers With No Makeup
YouTube Math Puzzle
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds