Back of YouTube Makeup Star Launches Her Own Beauty Line A crop of regular-Jane makeup artists have popped up on the Internet as of late, creating mini-celebrity status for themselves. More than 99,000 subscribers tune into Michelle Phan's YouTube channel (watch her birthday girl tutorial here). As for single mom Lauren Luke, she's had 39 million views on her YouTube channel since her debut almost two years ago. Luke's video instructions often feature celebrity looks, along with some witty banter and an approachable, non-intimidating style. And now she's created her own makeup line, By Lauren Luke, which launches April 27. The collection features five palettes ($32.50 each) for the entire face, including an eye primer, three eye shadows, two lipsticks, one blush, and a deep black eye liner, along with video tutorials for each kit. Check them out below: View 5 Photos › Photo 1 Photo 2 Photo 3 Photo 4 Photo 5 Source Comments MixedPerfectly 8 years WOW! thats great, good for her ^_^ JaimeLeah526 8 years I love her look but I could never pull it off. I'll have to check her out on youtube. minze 8 years Lauren is tops inside and out. I'm so happy for her success. And I can't wait to try her make-up. amofoz 8 years I'm very happy for Lauren! I started watching her tutorials on Halloween when she would show how to do "Pixie" or "Vampire" makeup. But I got hooked watching her tutorials for regular makeup too. She makes it so easy! fishbulb 8 years Has anyone seen Amy B's tutorials? They're cute and kitschy. I adore askmemakeup. Cris1192 8 years About time! I always watch her videos even though I hardly ever wear make up but she's awesome. soapbox 8 years I always preferred Lauren over michelle. I think that she explains things better. just13 8 years I love her! And the palettes look amazing, I'm planning on buying one when they come out and if I like it picking up another one or two. I love that everything is contained in such a sleek package, it's beautiful! She did a vid on them a bit ago, showing off the products and the swatches looked very nice. I'm excited to get my hands on one of these! ivygreene 8 years Those palettes look great! genesisrocks 8 years She's so amazing! I think I might buy a palette to show my support. hippiecowgirl 8 years I've never checked out youtube for tutorials. Guess I need to very soon! Sounds like they're fun to watch. Love her packaging. WiCkeD_LaDy 8 years wOw!!! congrats to her, but i too adore with all my Heart Marlena from Makeupgeek.com, her looks seem better for everyday ocassion and i have use a lot of them !!!!! La-Tua-Cantante 8 years She does really good tutorials. Sunshinepoint I love makeupgeek too! She makes it really easy. fordhamalias 8 years How nice for her! I remember her being so excited about going through the creation of the makeup line. The palette designs are really lovely. bengalspice 8 years Michelle Phan is coming out with her own line too. Smacks83 8 years I like that the colors are coordinated, and it comes with a tutorial. I've been wanting to use more makeup (never really used any and now I don't know how to do any of it) so I will probably give this a shot. Plus the colors are lovely! emalove 8 years Some of those palettes look pretty! TidalWave 8 years That's awesome! I've never seen her either (i love makeupgeek and xxsparkagexx) but this makes me happy that people are able to be successful via youtube! sunshinepointe 8 years I've never seen her tuts but I do frequent makeupgeek.com and LOVE Marlena. I hope she has similar success. Frenched 8 years I agree, good for her!