10 Beauty Brands That Embrace Diversity as Much as You Do — Plus, What to Buy
For many people of color, makeup shopping is a lot harder than it should be. The lack of inclusion down the cosmetic aisles leaves room for a lot of disappointment. While we wait for the industry to fully catch up, there are many brands — both big and small — made by people of color. If you're looking for products to complement a complexion that is rarely represented (whether it be yours or that of a loved one), here are 10 brands you need to know about this holiday season.
Looking for neutrals or bright eye shadows that pop? Juvia's Place is where to start. Highly pigmented and blendable, these shades show up well on every skin tone. The site features several palettes, from the temporarily sold-out Magic Mini Palette ($25) to the Masquerade Palette ($25).
If you're in the market for a quality lipstick that packs a lot of punch, Iman Cosmetics has an array of colors to complement light- to deep-dark skin. There are 20 shades of the Luxury Moisturizing Lipstick ($8) to choose from, and they're creamy as hell — and never flaky.
Pat McGrath Labs
On the higher end of lip products, makeup artist Pat McGrath has taken over the lip kit game. From sheer color-balm trios to deep, divine plums, she's got it all. The Mattetrance Lipstick ($38) is the perfect treat for yourself or a friend this holiday season!
Holidays are made for indulging in sweets, so why not makeup, too? Beauty Bakerie's Coffee & Cocoa Bronzer ($38) was made for darker skin, can be used on your face and eyes, and has the perfect warm-tone shades that will keep you looking sweet and glowing this Winter.