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20 Drugstore Makeup Items That Need to Go on Your Shopping List ASAP

May 24 2020 - 7:00am

You probably don't need another reminder, but for good measure, we're here to tell you once again that you really shouldn't sleep on the drugstore beauty [1] aisle when you're on the hunt for dependable new products [2] to add to your makeup collection.

Whether you've already heard this bit of advice once, twice, or a thousand times, drugstores really are treasure troves when it comes to finding quality products that help you look your best and won't break the bank. When we say "quality products," we mean everything from spellbinding eyeshadow palettes [3] inspired by buzzy television shows to waterproof (and everything-else-proof) eyeliner, and even foundations that can protect your skin against harmful blue light [4].

Exciting as it all sounds, there's way more where that came from, as 2020 is already ripe with fun new makeup launches. Ahead, you'll find some of the best drugstore makeup [5] launching this year.

Pixi by Petra On-the-Glow Blush Juicy

The Pixi by Petra On-the-Glow Blush Juicy [7] ($18) has a moisturizing tinted balm formula that melts into skin and leaves your complexion glowing. It's formulated with skin-loving ingredients like fruit extracts, ginseng, and aloe vera, and comes in a handy stick applicator.

e.l.f. Cosmetics Matte Putty Primer

E.l.f. Cosmetics' bestselling primer now comes in a matte finish. The E.l.f. Cosmetics Matte Putty Primer [8] ($8) is famous on TikTok [9] for its ability to make pores, an oily T-zone, and pretty much any imperfection you're trying to cover completely vanish.

Essence What The Fake! Volumizing & Lengthening Mascara

The Essence Lash Princess False Lash Effect Mascara is highly reviewed [10] on Amazon, so we can only expect the same success for the new Essence What The Fake! Volumizing & Lengthening Mascara [11] ($5). It's enriched with nylon fibers to make lashes look thicker and longer with each coat.

NYX Professional Makeup Bare With Me Cannabis Sativa Daily Moisturizing Primer SPF 30

The NYX Professional Makeup Bare With Me Cannabis Sativa Daily Moisturizing Primer SPF 30 [12] ($17) is packed with skin-care and makeup benefits. The three-in-one product primes for makeup, protects with SPF 30, and soothes with Cannabis Sativa Seed Oil.

The Créme Shop Permanent Popsicle Lip Juice Stain

What more could you want out of a lip stain than long-lasting color and a highly saturated pigment? The Créme Shop Permanent Popsicle Lip Juice Stain [13] ($10) coats your lips in a nondrying color for up to 12 hours, and it's completely transfer proof.

Maybelline Cheek Heat Gel Cream Blush

What would you get if you combined Glossier's bestselling Cloud Paint [14] with a cheaper price point? The answer is the Maybelline Cheek Heat Gel Cream Blush [15] ($8), a sheer but buildable flush that comes in six colors and warms up when you apply it to skin with your fingertips.

Milani Screen Queen Foundation

You (and the rest of us) spend so much of your day looking at your phone, so you may as well give your skin some extra protection from harmful blue light with Milani's Screen Queen Foundation [16] ($14). The weightless new foundation comes in a range of 45 different shades and is made with a special technology that protects the skin against outside stresses and "digital pollution."

NYX Professional Makeup Shout Loud Satin Lipstick

We're totally heart-eyed over the new NYX Professional Makeup Shout Loud Satin Lipstick [17] ($9), because not only are the 24 available shades gorgeous, but each one also comes with a finish that's hydrating yet long-wearing.

NYX x Chilling Adventures of Sabrina Spellbook Palette

The most sinister thing to happen to makeup in 2020 thus far is also the most spellbinding: NYX Professional Makeup teamed up with Netflix to launch the NYX x Chilling Adventures of Sabrina Spellbook Palette [18] ($35), so now all your mesmerizing eye shadow looks come courtesy of your favorite teenage witch.

Wet n Wild Mega Last Breakup-Proof Liquid Eyeliner

Need an eyeliner that'll last through everything from accidental smudges to tears? Wet n Wild Megalast Breakup-Proof Liquid Eyeliner [19] ($6) is your everything-proof solution.

Neutrogena Makeup Remover Stick For Makeup Mistakes

Kind of like everyone's handy Tide To Go stick, the Neutrogena Makeup Remover Stick For Makeup Mistakes [20] ($10) helps clean up any messes you make along the I-tried-a-wild-cat-eye-and-failed journey — which can only encourage you to keep on keeping on.

Revlon Colorstay Browlights Pencil & Eyebrow Highlighter

They say only a Gemini can appreciate something so two-sided, but the Revlon Colorstay Browlights Pencil & Eyebrow Highlighter [21] ($10) begs to differ: one end contains two colors to simultaneously define and illuminate your brows, while the other has a brush to help you blend both looks together.

Maybelline Falsies Lash Lift Washable Mascara

Looking for a grade-A mascara [22] that rivals the best on the market . . . for a fraction of the price? You'll find it in the Maybelline Falsies Lash Lift Washable Mascara [23] ($9), which has an hourglass-shaped bristle brush to effectively fatten lashes with just a few swipes.

L'Oréal Brilliant Eyes Liquid Eye Shadow

The name of this product can pretty much speak for itself. L'Oréal Brilliant Eyes Liquid Eye Shadow [24] ($12) is a highly pigmented shadow that'll give your eyelids a 24-hour dose of vibrant color.

CoverGirl Clean Fresh Skin Milk Foundation

This is not your mother's full-coverage formula: the CoverGirl Clean Fresh Skin Milk Foundation [25] ($12) is so lightweight, you can barely tell you're wearing anything at all. (If you want to, though, it's totally buildable.)

Physician's Formula Natural Defense Concealer

While there could admittedly be more shades in its collection, we do love the cushion-tip applicator, creamy texture, and SPF 30 in Physician's Formula Natural Defense Concealer [26] ($11).

Tarte Shape Tape Glow Wand

Tarte's raved-about Shape Tape Concealer [27] just got a major glow-up in the form of the Tarte Shape Tape Glow Wand [28] ($25). The vegan formula adds a bit of life to your undereye area and comes with a removable sponge for easier blending.

NYX Professional Makeup Dazed & Diffused Blurring Lipstick

NYX Professional Makeup's Dazed & Diffused Blurring Lipstick [29] ($9) takes all the extra work out of blending your lipsticks together thanks to its dual-ended design that features a jojoba-oil-infused crayon on one end and a synthetic lip brush on the other.

E.l.f. Cosmetics Hydrating Camo Concealer

E.l.f. Cosmetics Hydrating Camo Concealer [30] ($6) is a double-duty product that uses a great-for-dry-skin formula that hydrates your skin while working to conceal undereye circles and skin discoloration.

Maybelline Color Sensational Cream Lipstick

Maybelline Color Sensational Cream Lipstick [31] ($7) comes in 40 vibrant shades and uses a shea-butter-rich formula that'll leave your lips feeling soft and smooth.


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