POPSUGAR

The 30 Coolest New Beauty Brands at Ulta Beauty in 2020

Nov 17 2020 - 1:30pm

Ulta Beauty [1] houses innovative and inclusive brands, with the most extensive selection of hair care [2], skin care [3], makeup, and everything in between. It is truly a one-stop shop for all things beauty with different price ranges in mind. Ulta took it up a notch with the Sparked at Ulta Beauty program, where it showcases and highlight up-and-coming indie beauty brands and small businesses. With a fresh outlook on all things beauty, these brands and their products will be your new favorites. We curated some of the most unique and promising finds [4] that will take your self-care and beauty routine to a whole new level.

Coco & Eve Like a Virgin Miracle Hair Elixir

The Coco & Eve Like a Virgin Miracle Hair Elixir [6] ($30) is filled with hyaluronic acid, so your hair stays hydrated and frizz-free.

Noyah Organic and Natural Lip Balm 4-Flavor Combo Pack

Moisturize your lips without getting bored of the flavors with the Noyah Organic and Natural Lip Balm 4-Flavor Combo Pack [7] ($12).

Au Naturale The Anywhere Creme Multistick

The Au Naturale The Anywhere Creme Multistick [8] ($35) has a gorgeous shade range perfect for all skin tones.

Beekman 1802 Milk Drops Probiotic Ceramide Serum

The Beekman 1802 Milk Drops Probiotic Ceramide Serum [9] ($32, originally $45) is loaded powerful and skin-nourishing ingredients, and it's amazing for sensitive skin.

Kreyòl Essence Pomad Kreyol Natural Scalp Treatment

The Kreyòl Essence Pomad Kreyol Natural Scalp Treatment [10] ($22) nourishes your scalp to strengthen hair from the root.

Milk and Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore-Muscle Soak No.18

The Milk and Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore-Muscle Soak No.18 [11] ($28) is the perfect soak for those with an active lifestyle or for anyone who deals with body pains.

Indeed Labs Glow Booster Serum

The Indeed Labs Glow Booster Serum [12] ($17, originally $25) will brighten up your skin morning or night.

HipDot All the Glitters Palette

Add some sparkle and color to your eye looks with the HipDot All the Glitters Palette [13] ($16).

Merci Handy Slime Shower Jelly - Unicorn Edition

Add some playfulness and unicorn magic to your shower routines with the Merci Handy Slime Shower Jelly - Unicorn Edition [14] ($15).

Voir Rhythm of the Rain Hair Masque and Scalp Detox

The Voir Rhythm of the Rain Hair Masque and Scalp Detox [15] ($20, originally $28) will sooth your scalp and leave your hair moisturized and soft.

Dr. PawPaw Hello Gorgeous Gift Set

Keep your lips moisturized all winter long with the Dr. PawPaw Hello Gorgeous Gift Set [16] ($13).

Lake and Skye 11 11 Body Oil

Get a real luxe spa experience with the Lake and Skye 11 11 Body Oil [17] ($48). It soothes dry skin and smells incredibly divine.

Flora and Curl African Citrus Bloom Superfruit Hair Oil

The Flora and Curl African Citrus Bloom Superfruit Hair Oil [18] ($30) is the all-in-one hair oil of your dreams. It can be used as a pre-shampoo hot-oil treatment or as a leave-in hair serum.

Barefoot Scientist Smooth Operator Holiday Foot-Care Kit

Give your feet some much-deserved love with the Barefoot Scientist Smooth Operator Holiday Foot-Care Kit [19] ($49).

Pirette Dry Body Oil

The Pirette Dry Body Oil [20] ($36) smells like heaven on earth.

Elcie Cosmetics The Eclipse Highlighter

The Elcie Cosmetics The Eclipse Highlighter [21] ($32) is blindingly stunning and glam.

Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio

The Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio [22] ($12) contains the cutest lip balms you'll ever own.

Terra Beauty Bars Matcha Sea Clay Dry Mask

The Terra Beauty Bars Matcha Sea Clay Dry Mask [23] ($17) is rich in antioxidants and can help diminish acne.

Fifth and Root Moonlight Cooling Glow Mask

The Fifth and Root Moonlight Cooling Glow Mask [24] ($32, originally $46) with CBD extract soothes and brightens dull, irritated skin.

Follain Eye Cream: Firm and Brighten

Keep your eyes bright and hydrated with the Follain Eye Cream: Firm and Brighten [25] ($25, originally $36).

Persona Color Theory Eye Kit Copper

The Persona Color Theory Eye Kit Copper [26] ($27, originally $38) is a gorgeous eye kit, perfect for rocking warm tones all year long.

Basd Indulgent Crème Brûlée Coffee Scrub

The Basd Indulgent Crème Brûlée Coffee Scrub [27] ($14, originally $20) is a delicous way to get smooth skin.

Bondi Boost Procapil Hair Tonic

Treat your scalp and hair folicles right with the Bondi Boost Procapil Hair Tonic [28] ($16, originally $20).

Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set

The Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set [29] ($55) is the perfect skin set for beginners.

Carbon Theory Breakout Control Facial-Purifying Tonic

The Carbon Theory Breakout Control Facial-Purifying Tonic [30] ($20) can help aid mask-induced acne breakouts.

We Are Paradoxx Hangover Hair Elixir

The We Are Paradoxx Hangover Hair Elixir [31] ($23, originally $35) has Irish whiskey in it for strength and shine.

Zoeva Spice of Life Eyeshadow Palette

The Zoeva Spice of Life Eyeshadow Palette [32] ($28) is a gorgeous holiday palette filled with universally flattering shades.

Cela Essential Balm

The Cela Essential Balm [33] ($25, originally $36) is perfect to heal dry, chapped skin anywhere on the body and face. You can even use it on your hair to revive dry ends!

Cannuka CBD Skin Balm

Heal irritated, dry winter skin with the Cannuka CBD Skin Balm [34] ($41, originally $58).

Scratch Monochrome Nail Wraps

The Scratch Monochrome Nail Wraps [35] ($7, originally $10) are a unique way to get the perfect manicure at home.


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