The 30 Coolest New Beauty Brands at Ulta Beauty in 2020

The Coco & Eve Like a Virgin Miracle Hair Elixir ($30) is filled with hyaluronic acid, so your hair stays hydrated and frizz-free.

Moisturize your lips without getting bored of the flavors with the Noyah Organic and Natural Lip Balm 4-Flavor Combo Pack ($12).

The Au Naturale The Anywhere Creme Multistick ($35) has a gorgeous shade range perfect for all skin tones.

The Beekman 1802 Milk Drops Probiotic Ceramide Serum ($32, originally $45) is loaded powerful and skin-nourishing ingredients, and it's amazing for sensitive skin.

The Kreyòl Essence Pomad Kreyol Natural Scalp Treatment ($22) nourishes your scalp to strengthen hair from the root.

The Milk and Honey Eucalyptus, Arnica, Rosemary, Sweet Marjoram Sore-Muscle Soak No.18 ($28) is the perfect soak for those with an active lifestyle or for anyone who deals with body pains.

The Indeed Labs Glow Booster Serum ($17, originally $25) will brighten up your skin morning or night.

Add some sparkle and color to your eye looks with the HipDot All the Glitters Palette ($16).

Add some playfulness and unicorn magic to your shower routines with the Merci Handy Slime Shower Jelly - Unicorn Edition ($15).

The Voir Rhythm of the Rain Hair Masque and Scalp Detox ($20, originally $28) will sooth your scalp and leave your hair moisturized and soft.

Keep your lips moisturized all winter long with the Dr. PawPaw Hello Gorgeous Gift Set ($13).

Get a real luxe spa experience with the Lake and Skye 11 11 Body Oil ($48). It soothes dry skin and smells incredibly divine.

The Flora and Curl African Citrus Bloom Superfruit Hair Oil ($30) is the all-in-one hair oil of your dreams. It can be used as a pre-shampoo hot-oil treatment or as a leave-in hair serum.

Give your feet some much-deserved love with the Barefoot Scientist Smooth Operator Holiday Foot-Care Kit ($49).

The Pirette Dry Body Oil ($36) smells like heaven on earth.

The Elcie Cosmetics The Eclipse Highlighter ($32) is blindingly stunning and glam.

The Inuwet Friends Forever Fuchsia Bunny Lip Balm Trio ($12) contains the cutest lip balms you'll ever own.

The Terra Beauty Bars Matcha Sea Clay Dry Mask ($17) is rich in antioxidants and can help diminish acne.

The Fifth and Root Moonlight Cooling Glow Mask ($32, originally $46) with CBD extract soothes and brightens dull, irritated skin.

Keep your eyes bright and hydrated with the Follain Eye Cream: Firm and Brighten ($25, originally $36).

The Persona Color Theory Eye Kit Copper ($27, originally $38) is a gorgeous eye kit, perfect for rocking warm tones all year long.

The Basd Indulgent Crème Brûlée Coffee Scrub ($14, originally $20) is a delicous way to get smooth skin.

Treat your scalp and hair folicles right with the Bondi Boost Procapil Hair Tonic ($16, originally $20).

The Kinship Nice 2 Treat U 3-Piece Glow-To Skincare Set ($55) is the perfect skin set for beginners.

The Carbon Theory Breakout Control Facial-Purifying Tonic ($20) can help aid mask-induced acne breakouts.

The We Are Paradoxx Hangover Hair Elixir ($23, originally $35) has Irish whiskey in it for strength and shine.

The Zoeva Spice of Life Eyeshadow Palette ($28) is a gorgeous holiday palette filled with universally flattering shades.

The Cela Essential Balm ($25, originally $36) is perfect to heal dry, chapped skin anywhere on the body and face. You can even use it on your hair to revive dry ends!

Heal irritated, dry winter skin with the Cannuka CBD Skin Balm ($41, originally $58).

The Scratch Monochrome Nail Wraps ($7, originally $10) are a unique way to get the perfect manicure at home.