You Don't Need Falsies With These Bestselling Target Mascaras

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Mascara is one of the most versatile beauty products on the market. It has the ability to transform lashes into the length, shape, and fullness that you desire. It can enhance thin lashes by adding dramatic volume, and it can lift straight lashes by creating a noticeable curl. Some of our favorite mascaras promise the boldness of falsies, while others pride themselves on making your lashes look natural. Whether you're looking for clump-free, hypoallergenic, vegan, cruelty-free, or waterproof mascara, there are tons to choose from. Some mascaras work overtime to amp up beauty looks, offering hues like jet black, purple, and blue. Ultimately, you can customize your mascara to fit your lash needs, no matter what they might be. To find the right mascara for you without splurging, Target has excellent options.

The fan-favorite retailer has an incredible selection of top-rated mascaras that work with your lashes to give you the length, definition, and/or fullness you want. From TikTok-famous brands like Physicians Formula and Honest Beauty to affordable and dependable names like L'Oréal and Maybelline, these mascaras have everything you need to take your lashes to new lengths. Whether you're searching for a mascara that is safe for sensitive eyes (we stand by the Maybelline Green Edition Mega Mousse Mascara, as it's made from 99 percent natural ingredients) or you want a product that will give you substantial volume (try the CoverGirl Lash Blast Clean Volume Mascara), there's a mascara at Target that was made for you. Ahead, learn more about the best mascaras.

— Additional reporting by Angela Elias

01
For Voluminous Lashes

For Voluminous Lashes

L'Oréal Paris Voluminous Original Mascara ($9)

This mascara has been around for years, and it's a fan favorite for a reason. The reliable formula is made to resist clumping, soften lashes, and lengthen them to more than five times their natural thickness. Plus, this mascara is easy to wash off and it's safe for sensitive eyes.

02
For Fanned-Out Lashes
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For Fanned-Out Lashes

Maybelline Lash Sensational Sky High Mascara ($10)

Get perfectly separated, fanned-out, voluminous lashes with this mascara. The applicator is flexible and bendy, which helps to lightly curl lashes. Plus, the brush has thin, built-in teeth that work almost like a comb, ensuring lashes are free from clumps. Read our Maybelline Lash Sensational Sky High Mascara review for more details.

03
For a Vegan Formula
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For a Vegan Formula

Pacifica Vegan Collagen Fluffy Lash Mascara ($16)

This mascara has plant-fibers that will add fluffy length and volume. It's infused with hydrating vegan collagen to help lashes look instantly thicker and healthier. It can also last up to 12 hours and is suitable for sensitive eyes. Not to mention, it's cruelty free.

04
For Long Lashes
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For Long Lashes

Honest Beauty Extreme Length 2-in-1 Mascara and Lash Primer ($22)

This double-ended mascara is a clean mascara that boosts lash length, volume, and definition without clumping. It's infused with jojoba esters, which conditions lashes and keeps the formula from drying out. Plus, the primer creates an even base that works to enhance the mascara's performance, while also increasing its length and staying power.

05
For a Clean Formula
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For a Clean Formula

CoverGirl Lash Blast Clean Volume Mascara ($11)

If you liked the original CoverGirl Lash Blast, you'll love the new version. It has the same volumizing power, just without the bad ingredients! Plus, it comes in four shades: Black Brown, Black, Very Black, and Pitch Black. Read our review of the CoverGirl Lash Blast Clean Volume Mascara.

06
For Curled Lashes
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For Curled Lashes

Maybelline Colossal Curl Bounce Mascara ($11)

The lightweight formula of this mascara dries quickly and does not smudge, budge, or smear. It instantly volumizes and lengthens for natural, feathery-looking lashes. It also adds a noticeable curl that's so dramatic, it might just look like you're wearing falsies. Read our review of the Maybelline Colossal Curl Bounce Mascara.

07
For Clump-Free Lashes
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For Clump-Free Lashes

Maybelline Green Edition Mega Mousse Mascara ($11)

This mascara is vegan and made from 99 percent natural ingredients. It features a bio-based fiber brush and tube made from 95 percent recycled plastic. It's available in three shades: Blackest Black, Brownish Black, and Very Black. Plus, the formula is lightweight and leaves lashes free from clumps. Read our review of the Maybelline Green Edition Mega Mousse Mascara.

08
For Smudge-Proof Lashes
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For Smudge-Proof Lashes

Essence Bye Bye Panda Eyes! Smudge-Proof Volumizing & Defining Mascara ($5)

Get long, sky-high lashes with this mascara. The unique brush will let you reach the root of your lashes to give them the ultimate lift. Plus, the formula doesn't smudge. One editor put this mascara to the test by rubbing her eyes with her hands and then sweeping a piece of tissue paper over her lashes. The results? Near to no flaking. Read our review of the Essence Bye Bye Panda Eyes! Smudge-Proof Volumizing & Defining Mascara.

09
For Fluttery Lashes
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For Fluttery Lashes

Makeup Revolution 5D Lash POW Mascara ($12)

If you want lustrous, fluttery lashes, you can't go wrong with this bestselling mascara. This cruelty-free and vegan mascara will give your lashes the drama without the flakes. You'll notice that your lashes are not clumpy and look naturally long. Read our review of the Makeup Revolution 5D Lash POW Mascara.

10
For a Wide-Eye Effect
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For a Wide-Eye Effect

Essence Lash Princess Curl & Volume Mascara ($5)

If you want more noticeable lashes, try this mascara. This affordable mascara not only lifts lashes, but it also adds gorgeous volume. On top of that, it doesn't flake or clump. Read our review of the Essence Lash Princess Curl & Volume Mascara.

11
For Natural-Looking Lashes
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For Natural-Looking Lashes

CoverGirl Exhibitionist Uncensored Mascara ($12)

Going for a no-makeup makeup look? Look no further than this mascara. It's formulated with coconut and jojoba oils, meaning it hydrates lashes while you're wearing it. The formula is easy to build on, too, and it doesn't clump. Read our review of the CoverGirl Exhibitionist Uncensored Mascara.

12
For Dramatic Volume
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For Dramatic Volume

Tarte Maneater Mascara ($25)

This mascara promises 23 times more lash volume after two coats, and according to one POPSUGAR editor, that is not an exaggeration. This mascara's brush has dozens of tiny, delicate bristles that separate and elongate every lash. Plus, the formula contains jojoba extract, which keeps lashes strong and hydrated throughout the day, which prevents flaking. Read our review of the Tarte Maneater Mascara.

13
For a Doe-Eyed Effect
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For a Doe-Eyed Effect

L'Oréal Paris Bambi Eye Washable Mascara ($12)

If you want wispy, fluttery lashes, try this mascara. The magic is in the unique wand since it offers a mix of long and short bristles that help to create separation, volume, and definition for each individual lash. It also curls lashes which means you don't have to use a curler before you apply your mascara. Read our review of the L'Oréal Paris Bambi Eye Washable Mascara.

14
For Defined Lashes
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For Defined Lashes

Essence Lash Princess False Lash Effect Mascara ($5)

There's a reason this mascara has gone viral. You can get dramatic volume with zero clumping for only $5. Plus, this mascara defines and separates lashes for a bold makeup look. Ultimately, it's an all-day, long-lasting mascara that leaves lashes free from flaking and fading. Read our review of the Essence Lash Princess False Lash Effect Mascara.

15
For Waterproof Lashes
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For Waterproof Lashes

E.L.F. Big Mood Mega Volume & Lifting Waterproof Mascara ($8)

Whether you need your mascara to stay put through a tear-jerking wedding ceremony or a sweaty cardio session, this one has you covered on all fronts. The formula is made to fatten and lift lashes and has a vegan formula infused with jojoba wax to hold your curl. The hourglass-shaped brush helps to keep lashes from clumping for a natural look. For more details, read our E.L.F. Big Mood Mega Volume & Lifting Waterproof Mascara review.