We love a good beauty haul [1]. Who doesn't, right? It's hard to match the excitement of a big box full of new makeup and skin-care goodies arriving at your doorstep — and the thrill that comes with testing them all at once. But as much as we enjoy treating ourselves to new products at big-name beauty stores, sometimes (read: a lot of the time), a trip to Walmart, or its digital storefront is always a safe bet. Not only are there a ton of options, but they're all wildly affordable [2], which makes adding to your virtual shopping with wild abandon a lot less stressful.
Plus, Walmart's brands include all of the tried-and-true beauty products you probably grew up with, like Maybelline, CoverGirl, L'Oréal Paris — you name it. As fun as it is to test out brand-new, buzz-worthy products, you can't compare it to the staple items you've used for nearly a lifetime.
That said, when was the last time you scoped out Walmart's beauty bestsellers section? It's chock full of top-rated makeup, skin-care essentials, and hair-care products, many of which cost $50 or less. Best of all, a lot of these items are currently marked down at the retailer's beauty glow-up sales event [3], which is happening now through April 28. Keep scrolling to shop our picks for the bestselling beauty products from Walmart that you need on your radar, if not in your vanity ASAP.
Best Makeup Sponge
Real Techniques Sponge+ Miracle Complexion Sponge [5] ($4, originally $5)
A makeup sponge is a must-have in your complexion routine. This is a top-seller because its unique shape works wonders for evening out your complexion with the rounded side to covering blemishes with the precision tip.
Best Makeup Foundation
Revlon ColorStay Liquid Foundation Makeup [6] ($7, originally $12)
You can't beat the price of this liquid foundation, which costs less than most Starbucks coffee orders. Makeup wearers rave about how it evens out the skin without feeling too heavy or cakey. Plus, it's available in a wide range of shades, so you can shop out the best option for your complexion.
Best Face Sunscreen
Banana Boat Sport Ultra SPF 30 Face Sunscreen [7] ($8, originally $11)
We know you're all too familiar with the fact that you should be wearing sunscreen every single day. This Banana Boat SPF is one of Walmart's bestsellers, loved for its lightweight and non-greasy formula that's ideal for wear outdoors and sweat-resistant — meaning it'll stay on and protect skin through even the most high-endurance activities.
Best Gel Moisturizer
Neutrogena Hydro Boost Hyaluronic Acid Water Gel Moisturizer [8] ($13, originally $20)
Dry skin is no match for this water gel moisturizer from Neutrogena. We love it because it doubles as a refreshing and smoothing makeup primer that's great for use in drier seasons.
Best Face Cleanser
CeraVe Renewing SA Face Cleanser [9] ($13, originally $16)
CeraVe is one of the most-talked-about skin-care brands on TikTok. Beauty lovers are obsessed with the label's renewing face cleanser, particularly for how it helps restore and maintain the skin's barrier without stripping it off much-needed moisture.
Best Face Moisturizer
L'Oreal Paris Revitalift Triple Power Face Moisturizer [10] ($22, originally $25)
With nearly 4,000 five-star reviews, this nourishing facial cream is a must-have for those in need of moisture. Bonus: It also works wonders at improving the appearance of wrinkles through anti-aging and firming ingredients like hyaluronic acid and vitamin C.
Best Styling Cream
Devacurl Supercream Coconut Curl Styler [11] ($17, originally $28)
Curly-haired beauty lovers need to try the coconut styling cream from Devacurl. The multitasking formula hydrates and tames frizz while also enhancing the shape and definition of curls.
Best Teeth-Whitening Solution
Crest 3D Whitestrips [12] ($28, originally $39)
For a brighter smile in just one week, try these Crest 3D Whitestrips. The teeth-whitening product is dentist-approved and easy to use. Whether you're getting ready for a date or a big work presentation, these will help to whiten teeth and make you feel more confident — no trip to the dentist required.
Best Hot Styling Tool
Revlon One-Step Hair Dryer and Volumizer Hot Air Brush [13] ($37, originally $60)
Not to be overly dramatic, but this Revlon hot air brush is one of the best beauty innovations of our time. For the uninitiated, it's a game-changer for perfecting an at-home blowout in just minutes. Plus, with an under-$50 price tag, you can skip the salon altogether. See the full product details in our review of the Revlon One-Step Hair Dryer and Volumizer [14].
Best Shampoo and Conditioner
Olaplex No.4 Bond Maintenance Shampoo 8.5 oz and No.5 Conditioner [15] ($10)
Why buy one bottle of shampoo and conditioner at a time when you can purchase two for under $50? This Olaplex bundle is great for dry, damaged hair that needs a pick-me-up. The best part is that it comes in larger bottles (relative to Olaplex's standards, of course), so you won't have to restock them for a while. Read our review of Olaplex's Shampoo [16] to learn more.
Best Eye Cream
Shiseido Future Solution Lx Eye Lip Contour Regenerating Cream [17] ($75, originally $155)
Shiseido is one of today's most popular luxury beauty brands, hailed for its expansive inventory of effective, nourishing products that are designed for all skin types. This particular cream will help to rejuvenate the look of eyes and lips with ingredients that target fine lines and combat wrinkles.
Best Toning Device
NuFace Mini Facial Toning Device [18] ($176, originally $220)
If you've been coveting one of the cult-favorite NuFace devices, now's the time to finally add the product to your beauty arsenal — and score it on sale. The skin-sculpting tool relies on microcurrent technology to smooth the skin's surface, reducing puffiness and helping you to achieve a more toned look. Check out our review of the NuFace Toning Device [19] to learn more.
Best Body Polish
Dove Crushed Macadamia & Rice Milk Exfoliating Body Polish [20] ($7)
This exfoliating body polish has a whopping 30,000 reviews, the large majority of which are off-the-charts good. Add this baby to your cart if you're vying to achieve silky-smooth skin without breaking your beauty budget.
Best Mascara
Maybelline Lash Sensational Washable Mascara Makeup [21] ($10)
The rave reviews of this washable mascara speak for themselves, but what you need to know is that the formula adds mega length, volume, and separation without clumping. It's perfect for achieving the look of faux-lashes without all the hassle (or expense) of actual extensions.
Best Primer
E.l.f. Cosmetics Luminous Putty Primer [22] ($10)
Another TikTok favorite, this putty primer is known in the beauty industry as the "primer that broke the internet [23]." It adds a soft glow to the skin while also plumping it with hyaluronic acid and vegan collagen.
Best Blush
Covergirl Instant Cheekbones Contouring Blush [24] ($6)
This contouring blush contains all of the shades you need to sculpt your complexion and enhance your glow. If these hues don't speak to you, fear not — there are four other palette options!
— Additional reporting by Marisa Petrarca [25]
Kyley Warren [26] is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on POPSUGAR Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.
Marisa Petrarca [27]is a contributing editor for POPSUGAR Shopping and has more than five years of experience writing and editing beauty, fashion, and lifestyle content. Her work has been featured in Cosmopolitan, Allure, and InStyle, among others.