Nordstrom offers arguably one of the best online shopping experiences already (you can't beat the easy-to-navigate categories, responsive customer service, and quick shipping), but the retailer just made it even easier to find and shop from Black-owned brands. On Oct. 15, Nordstrom created a new beauty section called "Inclusive Beauty" where shoppers will be able to sort through a variety of Black-founded companies across categories like hair, skin care, makeup, and body care.
The Inclusive Beauty category is a permanent addition to the beauty department at Nordstrom and can be located easily where the "New Arrivals," "Gift & Sets," and "Nordstrom Exclusive" sections live. The curated assortment of products offered here are representative of all skin tones and hair types.
A few of the brands being featured include Beauty Bakerie, Baby Tress, Briogeo, Beneath Your Mask, and more. Ahead, find a few of the best products available to shop.
You can trust the Mantl Face + Scalp Invisible Daily SPF 30 Broad Spectrum ($27) won't leave behind a white cast on your skin. The invisible formula has absorbs quickly to hydrate the skin and has a light woodsy and citrus scent.
The BeautyStat Universal C Skin Refiner Serum ($80) is a brightening and skin-firming vitamin C serum. It was formulated by longtime cosmetic chemist Ron Robinson, so you can trust it will help reduce fine lines, redness, and dark spots with continued use.
Treat yourself to an ultra-nourishing hair treatment, like the Briogeo Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask ($36). It helps boost moisture in all hair types.
If you like multipurpose products, allow us to introduce you to the 54 Thrones Kenyan Hibiscus + Moroccan Rose Beauty Butter ($24). It's a face and body butter made with natural ingredients ethically sourced from Africa.
Beauty doesn't get much cleaner than the Golde Papaya Bright Instant Exfoliating Superfood Face Mask ($34). It's a powder-to-gel mask that's made with 100 percent edible superfood ingredients.
The Ode to Self Skincare De Palma Hydrating + Clarifying Facial Oil ($35) is a small-batch facial oil that addresses acne scars and dark spots.
The Beneath Your Mask Nourish Skin & Hair Serum ($60) is another multi-use product for your skin and hair. It's made with plant and essential oils and is packed with vitamins B, C, and E.
The Undefined Beauty Glow Balm CBD Lip Treatment ($26) gives your lips a sheer, deep berry tint, thanks to real fruit in the formula.