CocoBean was launched after the box's founder noticed that a lot of women who were launching product-based businesses weren't getting the recognition they deserved. At the time, the subscription-box market was largely occupied with beauty products aimed at white women.
Through the provision of "gift-like" boxes, CocoBean appeals to women from diverse backgrounds and interests by promoting inclusivity among Black women. With the occasional nod to African themes, it takes pride in supporting all women-led businesses: products from independent to globally recognized brands make an appearance in each box.
CocoBean appeals to the millennials who are buying into socially conscious brands. Its fearless approach to exploring beauty and wellness themes is commendable, especially as it honors its brand ethos of raising and celebrating Black women who are creating products that are worth our time, energy, and attention.
Check out: CocoCare Box ($42)