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10 Halloween Makeup Must Haves, From Sparkly-Face Gems to Holographic Highlighter

Oct 15 2026 - 1:00pm

With Halloween [1] just around the corner, it is officially time to lock in your costume ideas. It's a holiday that gives us all the perfect excuse to dress up as iconic characters [2] or channel a spooky, haunted aesthetic. Even our favorite celebrities like Kendall Jenner, Alix Earle, and Cardi B historically go all out for the night. My friends have even already started taking bets on what Heidi Klum will morph herself into for her iconic party.

But if there's one thing we can learn from the stars, it's that it's all in the makeup. You can have the perfect Halloween costume in your closet, but to create a next-level look, your makeup has to live up to the same standards. After all, the glam is half the fun! To set you up for success, we found the top 10 makeup products that can be used to transform your look. From the perfect bold red lipstick [3] to holographic highlighter that feels otherworldly, any of these makeup products will get you in the running for the best look of the night.

The Best Makeup Products For Halloween

Wet n Wild Color Icon Multi-Stick [14] ($5)

Need to draw on your skin? Whether you are creating something as complicated as a skeleton face or as simple as a stroke of bold color, these multiuse sticks will be your best asset. Choose one (or many) of the 13 matte and metallic highly-pigmented shades and get creative!

Ardell 3D Faux Mink False Eyelashes Spiky 867 [15] ($8)

As a makeup minimalist by day, there are very few occasions where I reach for a fake lash to elevate my look. But Halloween [16] is definitely at the top of that list. You can add maximum volume, wispy layering, or shimmery streaks to your lash line with complete ease.

ColourPop BFF Mascara [17] ($10)

This gorgeous blue mascara makes me want to channel my inner Smurf. The volumizing formula will draw attention to your eyes. Just pair it with a bright blue shadow and a swipe of glitter and you'll be party ready.

Sancheu Brow & Freckle Stay-N Pen [18] ($14)

Jessie from "Toy Story," Velma from "Scooby-Doo," and Chucky are just a few of the dozens of costumes that require freckles. Thanks to this handy pen from Sancheu, you can create pigment easily by simply tapping the applicator on any area and then lightly blending it in. You have full control over placement and level of pigment for a truly customizable finish.

Half Magic Self-Adhesive Face Gems [19] ($15)

I love face gems so much that I almost always just throw them on the corner of my eyes or along my brow line for a dramatic pop of sparkle (no matter the costume). These self-adhesive rhinestones were created by the makeup artist from "Euphoria [20]," so you know they will last through any party on your schedule.

Rare Beauty Perfect Strokes Matte Liquid Liner [21] ($22)

All gothic, scary, and witchy costumes go hand in hand with a heavy dose of black eyeliner. Whether you're drawing a sharp wing or fake stitches on your cheeks, the precision point of this pen will give you the confidence to pull off any creation.

MAC Matte Lipstick [22] ($24)

What do Mia from "Pulp Fiction," Holly Golightly from "Breakfast At Tiffany's," and Jessica Rabbit all have in common? A bold red lipstick. Plus, if you get creative, you can even use the color as fake blood in a pinch.

One/Size On 'Til Dawn Diamond Icing Glitter Waterproof Setting Spray [23] ($36)

Recreating a silver space alien? Channeling your inner Tinker Bell? This setting spray is loaded with a heavy silver sparkle. Use it as a final step to lock in your face makeup or all over your body for a head-to-toe effect.

Fenty Beauty Killawatt Freestyle Highlighter [24] ($40)

From the gorgeous heavy pigment to the next-level shine, this highlighter will give you a glow that looks almost otherworldly. There are several shades to choose from so you can easily tailor the holographic tint to your specific costume needs.

Blend Bunny Cosmetics Blends Palette [25] ($54)

If you find yourself looking for a hyper-specific color or end up searching for last-minute inspiration, reach for this palette. It has all the colors of the rainbow in both matte and shimmery finishes, offering endless combinations.


Adelaide Giesey [26] (she/her) is a shopping writer at Popsugar. With over seven years of industry experience, she is an expert in all things beauty and enjoys writing across fashion and lifestyle categories. Prior to PS, she helped shape the beauty verticals at Byrdie, Coveteur, and InStyle.


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