Image Source: Getty / Jon Kopaloff [1]

Halsey's beauty brand, About-Face [2], is growing — on Feb. 20, the singer and entrepreneur hosted a party in celebration of the brand launching in stores at Ulta Beauty. For the big event, Halsey was dressed to the nines in a gorgeous, sparkly orange gown; matching neon eyeshadow; a sleek, honey-blond blowout; and a '90s-inspired french manicure [3] to top it all off.

Halsey not only made a red carpet appearance for the Ulta Beauty launch, but they also performed for the intimate group of guests in attendance. While they were singing, their hand wrapped around the microphone gave us a perfect view of their tapered square-shaped tips [4]. Each finger featured a deep french design [5] in the classic white and pink colorway. Unlike many of the modern french manicures that have been popularized as of late, the thick smile line, which hit about midway down their nail, gave them a true '90s feel.

Following the event, she shared a series of photos on Instagram with the caption, "Had an amazing celebration for @aboutfacebeauty launching IN STORE at @ultabeauty ! Thank you to everyone who came out to hang ☺️ and huge thank you to the amazing teams who come together to make this possible." In the first image, Halsey tagged her hairstylist, Marty Harper [6], but didn't include any mention of a makeup artist. This leads us to believe the star did her own glam, as she has become known for doing (using About-Face products, of course).

As if all of that wasn't enough to land them a spot on our beauty mood board, the one-shoulder gown put Halsey's tattoo collection [7] on full display, allowing the ink to act as an accessory in its own right. And judging by the photos, the star did a quick wardrobe change into a plunging gold metallic gown before the night ended.

Take a look at Halsey's entire beauty look in the event photos below.

Image Source: Courtesy of About-Face, Photography by Yasi [8]

Image Source: Courtesy of About-Face, Photography by Yasi [9]

Image Source: Courtesy of About-Face, Photography by Yasi [10]